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98 items gevonden voor 'Trends' in dinsdag     De links 1 t/m 50.

Nieuwsbronnen (1)
World: SmallBusinessTrends:
 
Belgie: Knack.be Wetenschap: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 17:15:35)
  • Janssen Pharmaceutica krijgt miljardenboete in VS


    Janssen Pharmaceutica, dochter van Johnson & Johnson, is in de Verenigde Staten veroordeeld tot een boete van 8 miljard dollar. Een volksjury in Philadelphia oordeelde dat het filiaal het effect van het anti-psychotische geneesmiddel Risperdal op borstgroei bij jongens heeft verzwegen. He gaat om een recordboete dit jaar opgelegd door een Amerikaanse volksjury. Johnson & Johnson gaat in beroep en ...

    Wed, 09 Oct 2019 07:57:10 +0200
  •  
    Belgie: Knack.be_Gezondheid: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 13:06:17)
  • Drie doden en miskraam door besmet vlees bij Ter Beke-dochter Offerman


    Het vleeswarenbedrijf Offerman, een dochter van de Belgische vleeswarengroep Ter Beke, roept bepaalde vleeswaren terug na een listeriabesmetting. Drie mensen zijn overleden, één vrouw had een miskraam.

    Fri, 04 Oct 2019 14:16:10 +0200
  • Israëlische start-up Aleph Farms lonkt met kweekvlees naar Europese markt


    Een steak waarvoor nooit nog een koe geslacht hoeft te worden. Het klinkt surrealistisch, maar de Israëlische start-up Aleph Farms heeft zijn eerste prototype klaar. Over drie jaar zou de kweeksteak in de Belgische supermarkten kunnen liggen.

    Wed, 02 Oct 2019 21:00:10 +0200
  •  
    Europa: Engeland: The Guardian [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 15:02:51)
  • Higher temperatures driving 'alarming' levels of hunger – report

    Global hunger index finds countries affected by drought and conflict in sub-Saharan Africa have seen biggest increases in undernourished people

    The climate crisis is driving alarming levels of hunger in the world, undermining food security in the world’s most vulnerable regions, according to this year’s global hunger index.

    The annual report, a rankingof 117 countries measuring hunger rates and trends, shows progress since 2000 but warns that the world still has a long way to go to reach the zero hunger target agreed by world leaders by 2030.

    Continue reading...
    Mon, 14 Oct 2019 23:01:36 GMT
  •  
    Europa: Europa.eu Press releases: [ Geolocation ]   (Laatste update: dinsdag 1 oktober 2019 12:22:52)
  • ESMA analyses use of derivatives by UCITS equity funds

    ESMA analyses use of derivatives by UCITS equity funds

    Monday 30 September 2019 16:00

    The European Securities and Markets Authority (ESMA), the EU’s securities market regulator, has conducted a study on the use of derivatives by UCITS equity funds in collaboration with researchers from the Technical University of Munich (TUM). Image

     

    The study, included in the latest Trends, Risks and Vulnerabilities report uses data collected under the EMIR...


    Mon, 30 Sep 2019 16:00:33 +0200
  •  
    Friesland: Liwwadders: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 21:14:08)
  • 13 procent Leeuwarders heeft moeite met rondkomen – 30 procent huurders zit met zeer hoge woonlasten
    (tekst: college b en w Leeuwarden) Uitkomsten wijkenquête 2018 Het college heeft besloten het rapport Wijkenquête 2018 ter informatie aan de gemeenteraad aan te bieden. Het rapport bevat een veelheid aan onderwerpen/uitkomsten die input zijn voor het beleid van de gemeente Leeuwarden. Doordat de enquête-systematiek al jaren bestaat, zijn langjarige trends beschikbaar voor beleidsevaluatie. Ook...
    Tue, 15 Oct 2019 15:30:50 +0000
  •  
    Nederland: Ahealthylife.nl: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 23:32:39)
  • Thaise groene curry met bloemkoolrijst (makkelijk en snel recept)

    Curry’s zijn onverminderd populair. Waar andere voedingstrends nog wel eens overwaaien, lijkt dit gerecht een blijvertje. Misschien zit het hem in de eindeloze mogelijkheden als het gaat om ingrediënten en smaakmakers. Zo zijn zowel vlees als vis, maar ook een vega(n) product zoals ei, tofu of tempeh geschikt om te verwerken. Of is het omdat ... Lees verder >


    Het bericht Thaise groene curry met bloemkoolrijst (makkelijk en snel recept) verscheen eerst op aHealthylife.nl - Voeding & gezondheid.



    Tue, 01 Oct 2019 15:16:05 +0000
  •  
    Nederland: Bright.nl: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 13:54:31)
  • 'AIVD en MIVD in de fout met delen gegevens buitenland'
    De algemene en militaire inlichtingen- en veiligheidsdiensten AIVD en MIVD gaan op meerdere punten in de fout met het verstrekken van geheime informatie aan buitenlandse zusterdiensten. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 13:19:07 +0200
  • Fortnite is terug: Chapter 2-update nu te spelen
    De grote Chapter 2-update voor Fortnite is nu te spelen. Daarin zit een compleet nieuw eiland waarop spelers het tegen elkaar kunnen opnemen. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 12:35:59 +0200
  • Google verbiedt leen-apps met woekerrentes
    Android-apps die leningen met woekerrentes aanbieden zijn niet langer welkom in de Play Store. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 11:55:32 +0200
  • Apple Pay nu ook bij ABN Amro beschikbaar
    Klanten van ABN Amro kunnen vanaf vandaag in winkels betalen met Apple Pay op een iPhone of Apple Watch. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 10:47:37 +0200
  • 'Huawei verkoopt opvouwtelefoon Mate X deze maand nog'
    Huawei zou zijn opvouwbare telefoon in oktober nog willen verkopen. Er wordt slechts een beperkte voorraad verwacht van de Mate X. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 10:09:09 +0200
  • Microsoft start met testen gamedienst xCloud
    Microsoft is begonnen met het testen van zijn gamestreamingdienst xCloud. Daarmee zijn games te streamen naar onder andere smartphones of tablets. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 09:24:28 +0200
  • Aangrijpende Netflix-show When They See Us weer onder vuur
    Een bedrijf uit Chicago heeft Netflix en programmamaker Ava DuVernay (47) aangeklaagd vanwege uitspraken die worden gedaan in serie When They See Us. De onderneming eist dat de serie over de 'Central Park Five' van de streamingservice wordt verwijderd tot de uitlatingen uit de show zijn verwijderd. Klik op de kop om naar het artikel op Bright.nl te gaan
    Tue, 15 Oct 2019 02:28:15 +0200
  • Getest: deze bril van Bose vervangt je oordopjes
    Met de Bose Frames-zonnebrillen kun je muziek luisteren, bellen en spraakassistenten gebruiken. Bright testte deze slimme brillen. "Ik ben erg verbaasd over de geluidskwaliteit." Klik op de kop om naar het artikel op Bright.nl te gaan
    Mon, 14 Oct 2019 21:09:59 +0200
  • Productie elektrische Harley-Davidson stilgelegd
    Harley-Davidson heeft de productie van zijn eerste model elektrische motor tot nader order stilgelegd. De motorenmaker heeft recent een probleem met de LiveWire ontdekt. Klik op de kop om naar het artikel op Bright.nl te gaan
    Mon, 14 Oct 2019 20:34:52 +0200
  • 'Nieuwe slimme Google-speaker kan makkelijk aan muur hangen'
    De opvolger van de Google Home Mini heeft een handig gaatje op de achterkant, waarmee je aan de muur kunt bevestigen. Dat blijkt uit gelekte foto's van de nieuwe speaker. Klik op de kop om naar het artikel op Bright.nl te gaan
    Mon, 14 Oct 2019 20:12:33 +0200
  •  
    Nederland: Duurzaambedrijfsleven.nl: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 17:02:37)
  • Lees nu ons nieuwe magazine mét special over de Digitale Revolutie!

    Ons magazine met de meest spraakmakende duurzame businesscases is uit, zowel online als in print! Daarin vind je verdieping met 68 pagina's over succesvolle businesscases, belangrijke trends en inspirerende visies van duurzame koplopers uit het bedrijfsleven. 

    Dit artikel verscheen op DuurzaamBedrijfsleven. Bezoek DuurzaamBedrijfsleven.nl voor al het nieuws over innovatie, cleantech en de business case van duurzaam ondernemen. Of volg ons via social media.


    Wed, 31 Oct 2018 10:40:00 +0100
  •  
    Nederland: Fondsnieuws.nl: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 22:19:19)
  • Analyse: 'onhoudbaar' provisiemodel kust Rabo wakker

    In het najaar van 2010 had Fondsnieuws een interview met Hester Borrie, hoofd distributie van Robeco. Thema: de kickback. Dat is de distributievergoeding die beleggingsfondsen aan distributeurs als banken betaalden om zo in het assortiment opgenomen te worden. Borrie noemde het een 'vreemd fenomeen' en verklaarde: 'Wij vinden het een goede zaak om een discussie te openen over het loskoppelen van de levering van een product en het advies dat een klant van zijn distributeur, in dit geval de bank, krijgt.'

    Dat Robeco bij monde van Borrie de steen in de vijver gooide was verrassend. Vrijwel onmiddellijk stak er een storm van kritiek en irritatie op in de Nederlandse asset managementindustrie. Deze ophef werd daags na het verschijnen van het interview met Borrie gepareerd door Pim Mol, de toenmalige directeur private banking van Rabobank, het moederbedrijf van Robeco. Hij zei tegenover Fondsnieuws dat het provisieverbod op de langere termijn 'onhoudbaar' is.

    'Knollen voor citroenen'

    Een jaar eerder, in 2009, was de discussie met de banken op scherp gezet door Theodor Kockelkoren, bestuurder van de AFM. Hij stelde tot ergernis van banken en asset managers dat zij nog altijd aan klanten 'knollen voor citroenen' verkopen en eiste vergaande aanpassingen van de sector. In de boezem van het overleg tussen de AFM en de grootbanken werd toen al tot de marsroute besloten dat het provisiemodel, dat in de jaren negentig tussen fondhuizen en banken tot volle wasdom was gekomen, moest verdwijnen. Zo geschiedde.

    Vanaf dat moment ging het hard. In navolging van Groot-Brittannië werd per 2013 in Nederland het provisieverbod van kracht. Sindsdien is de markt in rap tempo veranderd. Het heeft vooral een einde gemaakt aan de twee-handen-op-één-buik-belangen van banken en asset managers. Nadat de kickback verboden was, de AFM aan transparantie de hoogste eisen stelde, ETF's tot de benchmark van beleggingsproducten werden bestempeld, viel het verbond tussen producent en distributeur geleidelijk uit elkaar. Wat er voor in de plaats kwam, was een "race to the bottom". 

    De grootbanken - geconfronteerd met haperende verdien- en klantmodellen - zetten de beleggingsdienstverlening op de brug voor grondig onderhoud. Iedere grootbank kiest nu haar eigen invulling, met wél of niet een eigen asset managementtak en met nieuwe fondsstructuren, verpakt in mandaten die beheerd worden door externe manager(s). Het voordeel hiervan is structureel lagere kosten voor de (eind)klant, real-time inzicht in de prestaties en de risico's van de portefeuille, en meer grip voor de banken op de samenstelling van de fondsen, bij voorbeeld op het terrein van duurzaamheid. 

    Langdurig nadenken en brainstormen

    Bij Rabobank begon men kort na het ingevoerde provisieverbod na te denken over de gevolgen die dat zou moeten hebben voor haar eigen dienstverlening. Rabobank, zo concludeerde hoofd competence Bert van den Broek, had te weinig schaalgrootte, verdiende zelf (te) weinig aan de beleggingsdienstverlening, terwijl de grote asset managers nog altijd forse fees voor hun fondsen in rekening brachten. Er werd tot standaardisering en digitalisering overgegaan. Maar dat was slechts een tussenstap. Van den Broek informeerde links en rechts in de markt hoe het anders, beter zou kunnen. 

    Zo zocht hij onder meer in een vroeg stadium contact met BlackRock, met wie Rabobank op dat moment samenwerkte in de klantpropositie Rendemix. Hij vroeg de topmensen bij BlackRock Nederland hoe het bestuursbureau van een pensioenfonds eigenlijk werkt. Van den Broek werd geintroduceerd bij enkele van de klanten van het huis. Vervolgens vroeg hij consultants om een notitie hoe zo'n alliantie tussen een bank en een fiduciair manager eruit kon zien. 

    Er werd langdurig nagedacht, gepraat en gebrainstormed. Rabobank had doorgaans moeite de goede mensen voor de selectie van fondsen en monitoring aan te trekken. De professionals die dat vak machtig zijn waren te vinden bij de asset managers, maar daar zijn de salarissen van een andere orde dan bij de coöperatieve bank. Dat was één van de argumenten binnen Rabobank om na te denken  over een complementaire alliantie met een asset manager, zodat men onafhankelijk kon blijven - indachtig de geest van het provisieverbod.

    Veldwerk deed Bert van den Broek

    Het veldwerk dat Bert van den Broek had gedaan kreeg momentum toen in 2018 Bart Horsten werd aangetrokken als hoofd Vermogensbeheer. Met hem kwam iemand in de top van de bank die echt verstand had van beleggen en bovendien de grote uitdagingen van een haperend verdien- en klantmodel zag. Maandenlang werd met medewerking van consultant AF Advisors gesleuteld aan het beoogde model. Aanvankelijk wilde Rabo zelf de selectie van de fondsen doen, maar gaandeweg kwam men daar op terug. Er werd een pitch uitgeschreven voor een partij die de rol van fiduciair manager op zich kon nemen. In de beauty contest bleven drie partijen over: Mercer, Russell en BlackRock. 

    Het waren drie grote Amerikaanse partijen, waarvan de eerste twee toch wel outsiders waren, maar die een naam hebben op het terrein van managerselectie. BlackRock kon daar iets tegenover zetten waar de twee uitdagers niet aan konden tippen: zij is één van de grootste fiduciaire managers in Nederland, met een lokale aanwezigheid met inmiddels pakweg 70 man en met meer dan 225 miljard euro lokaal onder beheer. Na de debacles van 2008, toen bij voorbeeld Goldman Sachs AM niet aan de telefoon kwam toen klant Pensioenfonds Vervoer daar om vroeg, was dat een doorslaggevende troefkaart. 

    Symbiotische relatie

    De alliantie die Rabobank en BlackRock nu aangaan is er één waarin zich een bijna symbiotische relatie zou kunnen ontwikkelen: de één heeft een bijna 100 procent naamsbekendheid in Nederland en kent een groeiend aantal beleggende klanten, de ander is een master of the universe. BlackRock is al lang niet meer alleen een belegger met fondsen van BlackRock en ETF's van iShares.

    Het huis is op weg een technologieconcern te worden, dat in de Amerikaansea media al vergeleken wordt met de positie van Amazon in de retailsector. Zijn technische infrastructuur is inmiddels zo goed dat steeds meer grote namen uit de asset managementsector er gebruik van maken, zoals bij voorbeeld geldt voor het risicomanagementsysteem Aladdin Risk. BlackRock heeft op de keper beschouwd geen uitzonderlijke alfa-beleggers, maar het huis heeft wel alle kennis, diensten en producten onder één dak voor een integrale dienstverlening in een steeds complexere (beleggings)wereld. 

    In de markt wordt de alliantie gezien als een opmaat naar een veel intensievere samenwerking tussen banken en asset managers, naar het voorbeeld van de pensioensector. Zo ziet BlackRock het zelf ook: institutioneel komt nu naar de wholesale wereld toe. De combinatie van kostendruk, individualisering en toenemende zelfverantwoordelijkheid van burgers voor het behalen van langere termijndoelen onderschrijft dat BlackRock bij deze trends 'ahead of the curve' is. 

    Meer achtergronden op Fondsnieuws:

     


    Mon, 14 Oct 2019 21:00:00 +0200
  • Private debt (deel I): is de opmars al weer ten einde?

    Dit zegt Niels Bodenheim (foto), senior director private markets bij bfinance, in een interview met Fondsnieuws. 

    Bodenheim merkt dat er nog steeds veel interesse is in private debt, deze komt onder andere van pensioenfondsen en dat is logisch volgens hem: ‘Het past echt bij pensioenfondsen. Voordat de obligatiemarkt zijn intrede deed, leenden pensioenfondsen geld uit aan de staat om bijvoorbeeld grote infrastructuurprojecten te bekostigen, dit gebeurde middels onderhandse leningen.’

    De opmars van private debt laat zich volgens bfinance verklaren door drie grote trends. Zo zochten beleggers na de financiële crisis naar alternatieven voor hun traditionele vastrentende waarden beleggingen. Hierbij kwamen ze in eerste instantie uit bij onderhandse bedrijfsleningen. Dit breidde zich uit naar vastgoed- en infrastructuurleningen, ook wel real assets genoemd. 

    In de allocatie naar deze real assets vond bovendien een diversificatieslag plaats. Zo bestaat er in de huidige laat-cyclische markt een duidelijke voorkeur voor minder risicovolle schuld. Tot speelde specifiek voor verzekeraars, die traditioneel een aanzienlijk deel van de beleggers vormen, dat asset-backed schuldpapier goed past in de Solvency II-regelgeving. 

    Rally zwakt af

    Tocht lijkt het erop dat de echte rally, die nu al zo’n 5 jaar duurt, wel afzwakt. Dalende rentes, intense concurrentie op de private kapitaalmarkten en een mogelijke recessie duwen private debt fondsen meer in de richting van defensieve beleggingsstrategieën.

    De investmentconsultant merkt het ook. In hun Manager intelligence & market trends report van augustus 2019 zien zij dit terug in de managerselectie-aanvragen voor private debt beleggingsstrategieën. 

    De handelsspanningen tussen de Verenigde Staten en China en de perikelen rondom Brexit zorgen voor onzekerheid in de financiële markten. Beleggers vinden het moeilijker om te voorspellen wat de wereldeconomie zal doen op de middellange tot lange termijn. 

    Bij uitstek langetermijnbelegging

    Dit is een nadeel voor private debt, omdat dit bij uitstek een langetermijnbelegging is. ‘Private debt koop je vanuit een buy & hold strategie. Er is wel een secundaire markt, maar je moet het kopen met de gedachte dat je de hele rit uit wilt zitten’, legt Niels Bodenheim, senior director private markets bij bfinance, uit. 

    Wim Nagler, director België & Luxemburg bij Schroders en onder andere verantwoordelijk voor de marketing van het Infrastructure platform, beaamt dit: ‘Eenmaal geïnvesteerd dan zit je in principe vast tot het eind van de looptijd. Dat maakt het juist een erg interessant categorie in de context van assets & liability management.’ 

    Aantal failissementen zal oplopen

    Een tweede kenmerk van private debt is het risico op een faillissement. Hoewel het aantal faillissementen momenteel nog historisch laag is, valt het te verwacht dat dit toeneemt in tijden van economische tegenwind. Het is daarom volgens Graeme Delaney Smith, co-head direct lending Europa bij Alcentra (onderdeel van BNY Mellon Investment Management), belangrijk om te focussen op kwaliteit. 

    ‘Wij richten ons op financieringen aan bedrijven die variëren van 20 tot 300 miljoen euro en daar zijn we kritisch in. Due diligence is eigenlijk het grootste deel van de deal. Dit jaar hebben we al meer aanbiedingen afgeslagen dan we in de afgelopen 5 jaar deden. Maar dat is normaal, gezien de fase van de cyclus waarin we verkeren. Wij zijn van mening dat hoe verder we in de cyclus zijn, hoe voorzichtiger je moet zijn’, zegt Delaney-Smith.

    Volgens Bodenheim is de omvang van het bedrijf in deze context ook een goede indicator, waarbij grotere bedrijven doorgaans als veiliger worden beschouwd. De markt voor “corporate direct lending” is onder te verdelen in een klein tot middelgrote, middelgrote en middelgroot tot grote markt. De winst vóór rente, belastingen, afschrijvingen en herwaarderingen, oftewel de ebitda, voor bedrijven in het kleine segment bevindt zich in de range van 5 à 25 miljoen euro. Voor middelgrote bedrijven is dit 10 à 75 miljoen euro en voor grote bedrijven meer dan 75 miljoen euro. 

    Dit is het eerste deel van een tweeluik over private debt. Dit artikel is vorige week ook verschenen in de tweede editie van Fondsnieuws Institutioneel, een uitgave gericht op pensioenbestuurders en -beleggers. 

     


    Mon, 14 Oct 2019 08:00:00 +0200
  •  
    Nederland: Naturotheek.com: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 12:05:31)
  • Gezondheidsvoordelen van drinken uit een koperen beker

    Koperen drinkwaren is op dit moment een van de populairste trends. De glimmende metalen bekers, mokken en kruiken verschijnen gestaag op schappen in winkels en in bars over de hele


    Het bericht Gezondheidsvoordelen van drinken uit een koperen beker verscheen eerst op Naturotheek.



    Mon, 14 Oct 2019 11:14:11 +0000
  •  
    Nederland: Toprankblog.com: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 23:40:34)
  • 12 Must-See Sessions at MarketingProfs B2B Forum #MPB2B

    MarketingProfs operates on the belief that learning changes lives. And from that perspective, it might be fair to suggest next week’s B2B Forum will be a life-changing experience for those in attendance, because there is a whole lot of learning in store.

    Dubbed by MarketingProfs as the “most let's get down to business but not take ourselves too seriously while doing it marketing conference on the planet,” B2B Forum brings together many of the brightest minds in the industry around a singular focus: improving. The well-rounded agenda on tap will run the gamut of vital topics in the modern B2B marketing environment, offering opportunities to improve by learning from foremost experts and leaders in the field.

    These 12 sessions, in particular, stand out to us as must-see attractions amidst a schedule brimming with brilliant business minds. 

    12 Must-See Sessions at This Year’s B2B Forum

    #1 - Through the Looking-Glass: Enter a New World of Always-On Influencer Programs

    Speaker: Ashley Zeckman, Senior Director of Digital Strategy, TopRank Marketing

    Time: Wednesday, Oct. 16 from noon-12:45 p.m.

    Don’t be late for this very important date. Our Senior Director of Digital Strategy will guide you through a Wonderland-themed exploration of ongoing influencer engagements, and the mutual value they can provide. You’ll learn how to develop an always-on influencer program and avoid falling down the rabbit hole.

    #2 - Dessert & Development: The Truth About Personalization

    Tom Treanor, Arm Treasure DataSpeaker:Tom Treanor, Global Head of Marketing, Arm Treasure Data

    Time: Wednesday, Oct. 16 from 1:35-2:15 p.m.

    The larger a company and its audience, the greater the challenges involved with scaling personalization. As Arm Treasure Data’s* Global Head of Marketing, Tom has seen many of the struggles and successes on this front experienced by enterprise organizations around the world. The benchmarks and insights he’ll share promise to be useful for businesses of any size.   

    #3 - Dessert & Development: ABM Nirvana Reaching the Buying Committee at Your Target Accounts

    Peter IssacsonSpeaker: Peter Isaacson, Chief Marketing Officer, Demandbase

    Time: Wednesday, Oct. 16 from 1:35-2:15 p.m.

    Understanding the nuances of buying committees is critical for B2B marketers everywhere, and is being increasingly emphasized in the age of account-based marketing. Being able to reach these committees with relevant and timely messaging is of the essence, and new waves of technology are breaking down the barriers. Demandbase’s CMO will enlighten us on what’s happening and what’s coming. 

    #4 - How to Create a Messaging Framework That Resonates

    Pam DidnerSpeaker: Pam Didner, B2B Tech Marketing Consultant & Author, Relentless Pursuit

    Time: Wednesday, Oct. 16 from 2:30-3:15 p.m.

    We often have only a small amount of time and/or space to communicate the value of our product or service to those who can benefit from it. It’s crucial that we make the most out of these opportunities with a message that makes an impact. As one of the top B2B tech marketing consultants in the biz, Pam knows how to align value propositions with customer pain points, and will share some of her best tips. She’ll even provide templates you can put to use right away. 

    #5 - The Secret to a Truly Measurable Content Strategy

    Speaker: Robert Rose, Chief Troublemaker, The Content Advisory
    Time: Wednesday, Oct. 16 from 3:30-4:15 p.m.

    Content can feel like an ambiguous frontier, and as a result, it tends to be managed haphazardly. Even the most seasoned marketers and sophisticated organizations fall into this trap. Through his work with the Content Advisory, Robert has witnessed this phenomenon in many different settings, and he’s helped plenty of companies work through it. He’ll show you how to treat content as a scalable and measurable business model.

    #6 - How to Combine Account Based Marketing and Social Selling on LinkedIn

    Speaker: Ty Heath, Global Lead of The B2B Institute, LinkedIn

    Time: Wednesday, Oct. 16 from 4:45-5:30 p.m.

    LinkedIn* is a key fixture in the evolution of modern B2B sales, enabling reps to become more personalized, insightful, and relationship-driven in their outreach. When converging this approach with ABM fundamentals, you create a powerful engine for business development. Ty will break down the research and lay out a six-step framework in her session, and you can prime yourself for it by checking out her recent B2B Spotlight interview with Lee Odden.

    #7 - Tale of Two Tech Companies: Scaling a Data-Driven Influencer Marketing Program

    Speakers: Konstanze Alex, Director Global Enterprise (B2B) Influencer Relations and Digital Storytelling, Dell Technologies; Janine Wegner, Global Though Leadership Program Manager, Dell Technologies; Amisha Gandhi, Vice President of Influencer Marketing & Communications, SAP Ariba and SAP Fieldglass

    Time: Thursday, Oct. 17 from 8:45-9:30 a.m.

    Both Dell* and SAP Ariba* are on the cutting edge of enterprise influencer marketing, so any time their leaders talk about the subject, we tune in. Alex, Janine, and Amisha will dish on what it takes to create cross-functional partnerships and scalable influencer content, while coloring their insights with real-world examples. 

    #8 - Content Marketing Fitness 10 Exercises to Build Your Marketing Beach Body

    Lee OddenSpeaker: Lee Odden, CEO, TopRank Marketing

    Time: Thursday, Oct. 17 from 11:00-11:45 a.m.

    It’s just as true in the world of marketing as it is in the world of fitness: shortcuts don’t work. The keys to both sustained weight loss and marketing results lie in cutting out bad habits and committing to an effective regimen. TopRank Marketing’s CEO will guide you through 10 marketing fitness exercises that can whip your strategy into shape.

    #9 - The Importance of an Audio Strategy for B2B Marketers

    Speaker: Tom Webster, Senior Vice President, Edison Research

    Time: Thursday, Oct. 17 from 1:30-2:15 p.m.

    Anyone who’s paying attention to content consumption trends can see the shift from text to audio. Podcasts are rapidly gaining popularity while smart speakers and voice assistants become increasingly prevalent. Edison Research’s SVP will draw from his experience working with clients like Audible, Spotify, and Pandora to sound off with best practices for a B2B audio strategy that delivers.

    #10 - Account-Based Marketing: New Insights and Best Practices for 2020 

    Jon MillerSpeaker: Jon Miller, CEO and Co-Founder, Engagio

    Time: Thursday, Oct. 17 from 1:30-2:15 p.m.

    When it comes to ABM, most of us have a good grasp by now of the “why.” Jon’s session promises to explain the “how.” The former Marketo co-founder and current Engagio CEO knows this changing landscape as well as anyone, and will provide a look at where account-based strategies are heading in the year to come.  

    #11 - Getting Personal: Improve Lead Generation With Customer Insights

    Speaker: Brian Hood, Digital Director, Intuit ProConnect

    Time: Thursday, Oct. 17 from 3:45-4:35 p.m.

    Are you talking to your customers, or at them? Too many marketers are stuck in the latter mode, due to a lack of personalization, and lead generation suffers as a result. Intuit ProConnect’s Digital Director will illustrate the ways in which today’s B2B companies can drive business growth by leveraging customer insights and analytics to the fullest.  

    #12 - Follow the Fear: Creativity in B2B for Better, Stronger, More Fulfilling Results

    Speaker: Tim Washer, Keynote Speaker, Event Emcee, and PowerPoint Comedian, Ridiculous Media

    Time: Thursday, Oct. 17 from3:45-4:30 p.m.

    As Ann Handley told Lee in their B2B Spotlight conversation, “I think it's important to approach our jobs not just as robots but as whole people.” This is very true, and it’s also important for us to approach our prospects and customers as people and not robots. That means speaking to emotion as well as logic. Tim is a master of infusing humor into marketing, and in this session he’ll cover the most powerful emotion of them all. 

    We’ll See You at MarketingProfs B2B Forum!

    Will attending this conference change your life? We can’t guarantee that. But it will very likely change your marketing strategy for the better, because there will be so very much to learn. That’s an opportunity we’ll be taking seriously (but maybe not too seriously). 

    If you can’t make it to B2B Forum in person, be sure to follow our blog for live coverage of the event, including detailed recaps of many of the sessions listed above! And make sure to prep yourself for all the mind-expanding knowledge to come with these 16 B2B marketing fitness tips from the experts.

    The post 12 Must-See Sessions at MarketingProfs B2B Forum #MPB2B appeared first on Online Marketing Blog - TopRank®.


    Thu, 10 Oct 2019 10:11:25 +0000
  • 17 Revealing B2B Marketing Insights From Poll Data

    17 Poll Insights Purple Tech Background Image

    17 Poll Insights Purple Tech Background Image

    The revelations people provide when they respond to online marketing polls include a wealth of industry information. Poll data shows what marketers are thinking about in a variety of important subjects, ranging from everyday tasks to far-reaching future trends.

    Over the past four months, we've utilized our TopRank Marketing Twitter channel to publish a weekly poll, asking a range of questions to B2B marketers. Today, we share some of the data we've collected throughout this series of 17 polls.

    Social Media Polls

    Our first two polls asked B2B marketing about social media, and the responses can help us gauge the pulse of marketers on the social platform front.

    Each week more social platforms are experimenting or implementing hiding some of the forward-facing counts we've all been used to seeing for years, such as the number of followers a page or person has, and how many people have liked a particular social message, image, or video.

    Our very first poll in the series asked about hiding like and follower counts.

    Twitter Poll Image

    Fifty-three percent of marketers said they wouldn't support hiding like and follower counts on Instagram, while 18% stated they would support such a move. Furthermore, 17% said they would support dropping just the like counts and 12% just the follower tallies.

    Our second poll also marketers to share which channels (other than LinkedIn) they'd seen the most B2B success with:

    Twitter Poll 2

    Outside of LinkedIn*, 50% of marketers shared that they've found B2B marketing success using Twitter, followed by 20% who said Facebook provided surprising success. Instagram also came in at 20%. Finally, YouTube came in last at 10%.

    Our most recent poll asked a more traditional question of B2B marketers.

    Latest Twitter Poll Image

    Unsurprisingly, 63% of marketers viewed LinkedIn as their top choice social media platform for finding B2B industry content. Twitter came in second with 23% of the vote, and Facebook and Instagram each came in at 7%.

    Blogging & Blog Promotion Polls

    We ran several polls that asked B2B marketers their input regarding blogging and blog promotion.

    Twitter Poll

    Fifty percent of marketers see interactive elements as offering the biggest potential performance increase in blog posts, followed by 42% for images and 8% for animated GIFs. Surprisingly, no respondents choosing embedded video as their top choice.

    Another polls asked respondents about the number of channels they use when promoting blog content.

    Twitter Poll Image

    A whopping 73% of marketers promote blog posts to an average of two to five online channels, while the remaining 27% shared that they promote to just one channel.

    Influencer Marketing Polls

    Several additional polls have dug in to B2B marketers' takes on influencer marketing.

    Twitter Poll Image

    Fifty percent of B2B marketers said their top challenge with influencer marketing is measuring its impact, while 18% said finding top influencers as their biggest hurdle. In addition, another 18% said that getting initial buy-in for influencer marketing was the leading challenge, followed by utilizing influencers at 14%.

    Another influencer marketing polls looked at 12-month trends.

    Twitter Poll Image.

    When it comes to influencer marketing trends for 2020, 38% of B2B marketers said increased use of artificial intelligence (AI) will be the most important, followed by the rise of micro-and-macro influencers at 31%, quality metrics at 19%, and experience management at 13%.

    Analytics & Website Optimization Polls

    We also touched on analytics and website optimization questions in two of our recent polls.

    Twitter Poll.

    Thirty-five percent of respondents said that using insights from data is the top challenge in measuring campaign performance. As for other struggles, 26% said that inadequate tools topped their list and 22% said that proving the value of analytics. Lastly, 17% shared that having too much data at hand was their top issue.

    An interesting recent poll question looked into how long B2B marketers will tend to wait for a webpage to load before giving up.

    Twitter Poll Image.

    Forty-four percent of marketers will abandon a slow-loading page within three to five seconds, while 33% leave after six to 10 seconds. In addition, 19% after 11 to 15 seconds and 4% said they'll wait until a page times out before giving up.

    The Rise of Podcasting Poll

    The rise of podcasting's popularity caused us to inquire about the matter with a poll.

    Twitter Poll Image.

    Sixty-five percent of marketers said they use podcasts in their campaign efforts and plan to increase their use, while 35% said they don't use podcasting currently but plan to start. As you can see, zero respondents indicated that they would do less podcasting in the coming year or didn't plan to start.

    Content Marketing Polls

    The majority of our polls have dealt with various aspects of content marketing, such as this one looking at the importance of captioning in online video.

    Twitter Poll Image.

    Fifty percent of marketers polled said they plan to use the same level of video captioning going forward, while 33% plan to do even more captioning, and 17% plan to start captioning their video content.

    Content re-purposing was the subject of another of our content marketing polls.

    Twitter Poll Image.

    Fifty-four percent of marketers said that blog posts were the top performing type of content for re-purposing use, followed by interviews at 31%, and both eBooks and white papers coming in at 8% each.

    The components making up our content marketing toolkit were also examined in a poll.

    Twitter Poll.

    Sixty-eight percent of marketers said that video is the format that brings the most engagement to B2B content, followed by interactive assets at 26%, and virtual reality (VR) and AR at 5%.

    With video holding the top spot in that poll, we were curious how many channels B2B marketers typically promote video content to.

    Twitter Poll.

    Eighty-five percent of marketers said they promote videos on two to five online channels on average, with 8% promoting videos to between six and 10 channels, and the same percentage promoting video to just a single channel.

    Email Marketing & Search Polls

    Email marketing has remained an important part of many campaigns, and we explored two aspects of the practice in recent poll, including the following poll that generated the most engagement yet among our polls.

    Twitter Poll.

    Fifty-five percent of B2B marketers view the reputation of the sending the most important factor in choosing whether to open an email newsletter. Twenty-three percent said that an interesting subject line was most important, followed by the anticipation of the content at 13%, and a desire for unique content at 9%.

    Another email marketing poll asked what causes us to unsubscribe from an email newsletter.

    Twitter Poll.

    Sixty-seven percent of B2B marketers said the top reason they unsubscribe from email newsletters is receiving mail from sources they never subscribed to in the first place. Furthermore, 33% shared that lack of original email newsletter content was their number one reason for unsubscribing.

    Search marketing was the subject of one week's poll. Recent study data has shown that for the first time the majority of Google searches don't result in additional clicks from the results page.

    Twitter Poll.

    Forty-six percent of respondents said their initial Google search provided the information they need between 110 and 50% of the time, with 38% saying results answered their queries most of the time. Surprisingly, a combined 16% said their queries are only answered 1-10% of the time or never.

    Including Poll Insights in Your 2020 Marketing Plans

    By taking the time to listen to what B2B marketers are saying through their answers to these poll questions, you'll have an inside glimpse at where our industry is heading as we near 2020 and all the changes it will inevitably bring.

    While we happened to use Twitter's polling feature, if you're interested in conducting your own series there are poll options available for numerous social media platforms, along with polling plug-ins and built-in functionality for various website and content marketing system types.

    It can be ideal to ask poll questions on the digital channel that best suits your particular audience. Some organizations even choose to conduct polls on several platforms and to then compare the results, or even compile them together to get a larger sample answer size.

    Do you have your own poll questions you'd like us to ask on our Twitter channel? Leave a comment below and we may include your question in a future poll.

    The post 17 Revealing B2B Marketing Insights From Poll Data appeared first on Online Marketing Blog - TopRank®.


    Tue, 08 Oct 2019 10:24:26 +0000
  • Q3 Wrap-Up: What’s Changed For B2B Marketers & What’s Ahead in 2020?

    QQ Digital Marketing Recap Standing Businesspeople Image

    QQ Digital Marketing Recap Standing Businesspeople Image

    We've now reached the end of the third quarter of 2019, one filled with many significant B2B marketing changes and several surprising twists and turns that will combine to affect how the industry moves forward as we enter Q4 and push forward to 2020.

    Q3 saw numerous exciting shifts in new directions, and a few seemingly slight changes in course that are nonetheless poised to make big impacts in 2020.

    We're always working to bring you the most relevant B2B marketing news, including over 180 weekly industry news videos, hosted by Tiffani Allen, Joshua Nite and others here on our blog and on our TopRank Marketing YouTube channel.

    Each quarter we reflect on what's happened in digital marketing and look ahead with key trends. Let's examine both the challenges and opportunities the quarter's top B2B marketing news has brought our industry.

    The Digital Marketing Sights and Sounds of Q3

    When It Comes to Digital Marketing Spending …

    Forecasts from the third quarter showed that global digital advertising spending is expected to continue to rise. In the U.S. alone digital ad spending grew to $28.4 billion for the first quarter of 2019, up 18 percent from the same quarter a year ago. (ClickZ)

    IAB 2019 Ad Spend Chart Image

    What Else?

      • Digital advertising spending was up nearly 20 percent in the second quarter of 2019, according to study data that also highlighted the comparatively greater number of small-to-medium size firms using digital versus traditional formats. (Broadcasting & Cable)
      • Digital advertising expenditures in the U.S. increased by 18 percent year-over-over from the first quarter of 2018, hitting $28.4 billion, with paid search comprising some 40%, according to IAB report data. (ClickZ)
      • By 2021 global digital advertising spending is predicted to increase by 47 percent from 2019, with ad expenditure growth up by 5.3 percent, according to Zenith. (MarketingProfs)
      • Amazon cut into Google’s advertising market share during the quarter, garnering ad revenue growth of 53 percent for sponsored brands and 102 percent for sponsored products, while Google spending growth slowed from the prior quarter. Microsoft’s Bing also saw desktop ad spending growth, its strongest since 2016. (MediaPost)
      • Revenues from advertising on social media and messaging platforms climbed 26.2 percent year-over-year during the first quarter of 2019, but at a slower rate than last year. (Mobile Marketing Magazine)
      • Forrester Research released a report looking at the strong growth of Amazon ads and how the company’s rise is affecting an array of rivals from Facebook to agencies and ad-tech firms. (Marketing Dive)
      • Mobile advertising within apps saw impressions increase by 26 percent in the second quarter of 2019 compared to last year, and in-app mobile video is increasingly driving ad spending. (MarTech Advisor)
      • 73 percent of B2B senior-level executives use more sources when researching and evaluating purchases than they did last year. (MarketingCharts)
      • By 2021 podcast advertising is expected to top $1 billion in annual revenue, IAB predicted. (The Verge)
      • Digital video advertising spending has seen continued growth according to IAB study data, with the average survey advertiser projected to spend $18 million in 2019, up from 2018’s $14.2 million. (Adweek)
      • 63% of B2B companies plan to moderately raise spending on email marketing, with top goals being increased engagement, conversion, and lead generation, some of the trends of interest to digital marketers among forecast data released during Q3 by GetResponse and Ascend. (MediaPost)
      • Some 65 percent of marketers see high-quality data as the most important element for campaign success, while also estimating that roughly 21 percent of marketing spending goes towards poor quality data. (MediaPost)

    Read more on this topic:

    When It Comes to Search Marketing …

    Q3 saw the release of data showing that for the first time most Google searches don’t yield subsequent clicks, with 50.33 percent ending on the search giant’s result page, and 45.25 percent of searches resulting in organic clicks and 4.42 percent in paid advertisement clicks. (SparkToro)

    2019 September 20 MarketingCharts Chart

    What Else?

    • Google gave content creators the ability to incorporate multiple thumbnail images from the same video, which will all appear in search results linked to various spots within a video, using custom markup code. (TechCrunch)
    • Audience targeting is the top search marketing technology affecting search engine marketing strategy. At 86 percent, audience targeting topped keywords, which came in at 83 percent, and re-marketing, which had 76 percent, Q3 survey data showed. (MarketingCharts)
    • Google has made new image tracking data derived from recent changes to Google Image Search available in its Search Console feature, including an array of swipe-to-visit image analytics and other mobile AMP-centric features of interest to marketers. (Search Engine Journal)
    • Jumping up a single position in Google search results can boost click-through-rates by over 30 percent, and online content containing questions within page titles saw 14.1 percent higher CTR rates two insights from a Google search result analysis published during the quarter. (Backlinko)
    • Google rolled out playable podcast episodes that appear directly in search results, presenting both new visibility opportunities along with attribution and analytics challenges for marketers and brands. (Engadget)
    • Facebook began offering more advertisers options for inserting ads within search results on its platform, including new news feed campaign options for marketers. (Search Engine Journal)
    • A Q3 Marin Software survey showed that paid search accounts for 40 percent of digital ad spending, with paid social just under 20 percent. (ClickZ)
    • Digital marketers using Bing search advertisements got new insights from Microsoft Advertising, which added to the metrics data available including those relating to impressions and “prominence metrics.” (Search Engine Journal)

    Read more on this topic:

    When It Comes to Content Marketing …

    During the third quarter report data showed that B2B marketers see in-person events, content marketing, traditional e-mail, and paid social as the most effective B2B marketing channels. (MarketingCharts)

    2019 August 16 Marketing Charts Chart

    What Else?

    • Facebook began testing the elimination of “like” counts in news-feed posts, a move echoing a similar shift from tests conducted with its Instagram property aimed at placing greater focus on content and less on like counts. (TechCrunch)
    • Among senior B2B marketers, a sizable 82 percent viewed content as important for achieving marketing goals, however only 48 percent believed their content was only somewhat effective or even ineffective. (ClickZ)
    • 80 percent of B2B buyers expect a B2C-like experience, while 47 percent read between three and five pieces of content before initiating sales contact communication. (Webbiquity)
    • YouTube video content was the subject of a Q3 Pew Research study that examined popular channels with 250K or more subscribers. Among them, just 10 percent produced 70 percent of the content, the research showed. (Social Media Today)
    • Facebook announced new features aimed at helping creators monetize content, including several new placement choices for video advertisements, brand collaboration enhancements, and Creator Studio additions. (Marketing Land)
    • B2B marketers see their websites as an effective method for building awareness, however the sites often fail to offer compelling content and directly answer top questions, according to Q3 research from Forrester. The best sites engage using interactive visuals, useful tools, and experiences that demonstrate a keen audience understanding, the study revealed. (MediaPost)

    Read more on this topic:

    When It Comes to Social Media …

    Q3 saw a number of reports detailing the health of social media and how marketers, brands, and consumers use various platforms, and the technology as a whole.

    Liking posts topped a Q3 list of how people interact with brands on social media platforms, at 51 percent, followed by 31 percent who leave reviews, while millennials are more likely to purchase due to social ads. (Social Media Today)

    2019 August 9 Marketing Charts Chart

    What Else?

    • Twitter is foremost a “look at this” social media destination, YouTube is primarily a learning target, while Instagram and Facebook fall into the “look at me” category. (Adweek)
    • Consumer conversations about brands share very little crossover from social media listening and offline discussion, according to study data released during the quarter that looks at real-world and social media interaction differences and similarities. (Marketing Land)
    • 60 percent of regular emoji users like brands using emojis that match their own personality, and 51 percent are more likely to comment on social media posts from brands that use emojis. (MarketingCharts)
    • 56 percent of Gen X consumers find too much advertising on social platforms, and 42 percent don’t like brand social interaction. (eMarketer)

    Read more on this topic:

    When It Comes to Influencer Marketing …

    Implementation of B2B influencer marketing continued its growth during Q3. Influencer advertisements were also seen to have generated 277 percent more emotional intensity and 87 percent more memory encoding than traditional television ads, according to Q3 survey data that also examined the varying effectiveness of macro, micro, and celebrity influencers. (eMarketer)

    2019 July 12 SmallBizGenius Chart

    What Else?

    • Global spending for influencer marketing will top $5 billion and could reach as high as $10 billion over the next two years, during which time 57 percent of marketers expect to add the practice to their marketing activities. (Social Media Today)
    • Influencer marketing spending in the U.S. and Canada has seen 83 percent year-over-year growth, accompanied by second-quarter spending of $442 million. (The Drum)
    • 70 percent of U.S. consumers who use social media platforms and follow at least one influencer say they trust the opinions of influencers at least as much as those of their own friends, with 78 percent trusting influencer opinions over those presented in traditional digital ads. (MediaPost)
    • Pinterest and LinkedIn (client) are increasingly seeing social influencers utilizing the platforms, and finding new audiences and success with online video. (CNN)
    • Micro and niche-influencers are forging stronger target audience connections and boosting long-term loyalty, while the use of traditional paid influencers among marketers has seen rising associated costs. (eMarketer)

    Read more on this topic:

    When It Comes to The TopRank Marketing Team …

    The team at TopRank Marketing has had a busy, exciting, and productive Q3, and here are just a few of some of the team’s highlights in the press during the past quarter:

    • Lee Odden: “B2B Doesn’t Have To Mean Boring To Boring” [Podcast] (B2B Marketing Exchange)
    • Why Experience Matters [Video] (The New Economy)
    • Eight Colors That Will Brightly Grow Your Personal Brand (Forbes)
    • What Customer Experience Management Means For Today’s Business Ecosystem [Video] (Adobe Experience Cloud)
    • How To Build A B2B Influencer Marketing Strategy For 2020 (Demand Gen Report)
    • How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic] (Social Media Today)
    • The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM (Engagio)
    • Augmented And Virtual Reality: The Latest Engagement Drivers In B2B Marketing (Demand Gen Report)
    • The Guide to B2B Influencer Marketing for CMOs [Infographic] (Social Media Today)
    • A Shark’s Perspective – Episode 147 – Lee Odden [Podcast] (A Shark’s Perspective)
    • 5 Crucial Ingredients for a Tremendous Content Marketing Strategy [Infographic] (Social Media Today)
    • 5 Easy Ways Your Brand Can Use Twitter Video for More Engagement (Social Report)
    • The Top B2B Influencer Marketing Trends for 2020 [Infographic] (Social Media Today)

    Goodbye, Q3. Hello and Welcome, Q4.

    B2B marketers, we hope that your Q4 is filled with plenty of success and innovation, and hope that you'll join us each week and keep up with the latest industry news, trends, and opportunities in our Digital Marketing News Roundup, with highlights and video commentary from Tiffani Allen and Joshua Nite.

    *Disclosure: LinkedIn and Adobe are TopRank Marketing clients.

    The post Q3 Wrap-Up: What’s Changed For B2B Marketers & What’s Ahead in 2020? appeared first on Online Marketing Blog - TopRank®.


    Mon, 30 Sep 2019 10:30:12 +0000
  • 5 Top B2B Brands Delivering Exemplary Twitter Engagement

    Four happy businesspeople jumping above cityscape.

    Four happy businesspeople jumping above cityscape.

    With more than 139 million active daily users and available in over 40 languages, Twitter has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services.

    Twitter has kept up a steady pace of new feature roll-outs over the past few years that have helped it make significant gains as a social media platform not just for consumers, but also for more professional business users than ever.

    It's also increasingly become a destination for all manner and size of brands, and the users who frequent Twitter expect an experience markedly different from that offered by LinkedIn, Facebook, and Instagram. As the following chart from MarketingCharts shows, over the last year Twitter has seen increasing satisfaction among social media users.

    2019 August 9 Marketing Charts Chart

    Since Twitter has launched so many new resources for brands to maximize their engagement on the platform such as six-second viewable video ads let’s take a look at how five large primarily B2B companies are using them to connect with audiences.

    #1 Adobe

    Adobe Twitter Image

    Twitter profile: @Adobe

    642,400 followers

    Twitter tagline: "Changing the world through digital experiences. "

    Adobe* has creatively used Twitter to engage with its audience of fans, using a plentiful variety of message post types, including many that incorporate innovative use of video.

    From a recent tweet announcing the firm’s latest drawing and painting app's arrival on iOS, to news of its subsidiary Marketo’s Fearless 50 list of top global marketers, Adobe keeps its Twitter messaging both lively and information for the 640,400 people following its page.

    Adobe Twitter

    Whether it’s a tweet celebrating World Interaction Design Day 2019 (IxDD) a global happening featuring over 100 events in more than 40 countries focusing on interaction design's ability to improve the human condition, or a tweet looking ahead 10 years at the future of advertising, Adobe keeps its Twitter page both fun and relevant.

    #2 Deloitte

    Deloitte Twitter

    Twitter profile: @Deloitte

    479,600 followers

    Twitter tagline: "Sharing the latest news, research, events and more from Deloitte Global and the Deloitte network of member firms."

    Multinational professional services network firm Deloitte uses a variety of engaging techniques to connect with its sizable Twitter audience.

    From using visually engaging native video tweets highlighting record $46.2 billion revenue and over 90,000 new hires, to image tweets about company initiatives such as its global impact map helping children in Papua New Guinea, Deloitte offers an informative and compelling Twitter presence.

    Deloitte Twitter Example

    #3 Dun & Bradstreet

    Dun & Bradstreet Twitter

    Twitter profile: @DunBradstreet

    18,800 followers

    Twitter tagline: "Official Dun & Bradstreet Twitter. Our #DNBDataCloud delivers #data & insights to help customers improve business performance."

    Dun & Bradstreet uses images, documents, video and other digital assets to enhance its Twitter customer and fan experience.

    A recent tweet used video to explore the firm's data and analytics initiatives, while another announced an upcoming webinar focused on turning data into return-on-investment (ROI).

    Using Twitter to thank its constituents who attended a recent company event with a multiple-photo tweet, Dun & Bradstreet mixes up its messaging on the platform to keep fans both informed and entertained with video and image-rich content, all with a down-to-earth yet professional tone business customers have come to expect on Twitter.

    Dun & Bradstreet Example

    #4 General Electric

    General Electric Twitter

    Twitter profile: @generalelectric

    455,800 followers

    Twitter tagline: "For over 125 years, GE has worked around the clock to tackle the world’s biggest challenges."

    Tying 3D printing to one of New York's top fashion events, a recent tweet by GE used native video to stunningly highlight a company report about its GE Additive program and a dress printed entirely from 21 plastic petals and a titanium cage.

    Both lighthearted animated GIF images and brief video clips were recently utilized by GE as part of an employee social media takeover initiative a time-tested tactic that has proven successful for both B2B and B2C businesses.

    General Electric Example

    #5 Intel

    Intel Twitter

    Twitter profile: @intel

    4,800,000 followers

    Twitter tagline: "Intel news, views & events about global tech innovation."

    From a tweet announcing an immersive highlights partnership with English Premier League Champions Manchester City, to video-rich content featuring artificial intelligence (AI) innovations from the firm's presence at technology conference IFA, or its 2020 Tokyo Olympics partnerships for real-time athlete insights, Intel keeps it's Twitter feed filled with news delivered within the platform's unique format.

    Intel Example

    Creating a Powerful Twitter Strategy

    It’s clear from the mix of fine examples we’ve looked at here implemented creatively by Adobe, Deloitte, Dun & Bradstreet, GE and Intel that there are a wide variety of successful methods for building a solid and sustainable Twitter brand strategy.

    Twitter itself has had an ongoing effort to help brands with content creation on the platform, including it's recently-updated marketing playbook.

    With enough time, staff, and dedication most brands can build their own successful ongoing Twitter strategy, while others may find it more efficient and practical to partner with a professional marketing agency highly skilled in Twitter-specific efforts.

    TopRank Marketing had the honor of being named by Forrester as the only B2B marketing agency offering influencer marketing as a top capability in its “B2B Marketing Agencies, North America, Q1 2019” report.”

    Finally, here are five recent articles we've written that relate specifically to either Twitter or to the process of creating engaging B2B content marketing:

    * Adobe is a TopRank Marketing client.

    The post 5 Top B2B Brands Delivering Exemplary Twitter Engagement appeared first on Online Marketing Blog - TopRank®.


    Wed, 25 Sep 2019 10:30:37 +0000
  • Digital Marketing News: Salesforce’s New Brand Trust Study, Twitter’s Business Playbook, WhatsApp Status Ads, Updates From Facebook & LinkedIn & More

    2019 September 20 MarketingCharts Chart

    2019 September 20 MarketingCharts Chart

    About 1 in 4 Consumers Say They’ve Made A Purchase After Hearing A Podcast Ad

    Roughly a quarter of consumers have made a purchase after being exposed to a podcast ad, and about one in three say they find podcasts ads to be more engaging than other formats, according to newly-released survey results. MarketingCharts

    Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media

    Some 65 percent of marketers see high-quality data as the most important element for campaign success, while also estimating that roughly 21 percent of marketing spending goes towards poor quality data, two of the findings in a new report about marketing data quality. MediaPost

    Will WhatsApp Status Ads Be a Good Fit for Promotions?

    As WhatsApp's Status ads the messaging firm's "stories" format have seen increasing use by marketers, privacy concerns remain, and eMarketer looks at WhatsApp content, and why people unsubscribe from mobile messaging. eMarketer

    Twitter Launches New 'Agency Playbook' to Help Businesses Better Understand the Platform

    Twitter has released an updated edition of its agency playbook guide for businesses, including new overviews of various advertising options and the likely results for each type, the firm recently announced. Social Media Today

    Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

    54 percent of consumers believe that companies don't have their best interests in mind, one of several signs of low brand trust revealed in Salesforce’s new "Trends in Consumer Trust" study, and Adweek takes a look at how marketers are working to adjust. Adweek

    Are B2B marketing rules different from B2C?

    An examination of the nuanced similarities and differences between B2B and B2C marketing rules, and how they are converging, as The Drum digs in with Linkedin Marketing Solutions' (client) Alex Sibois. The Drum

    2019 September 20 Statistic Image

    Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites

    Google recently released an update to its search quality rater guidelines documents, one of the human-feedback elements the search giant uses to surface top search results, and SEM Post takes an in-depth look at the many new changes. The SEM Post

    Despite big spending on digital, brands still aren’t sure how to measure cross-channel campaigns

    While digital advertising has seen significant spending growth, it's remained a challenge for brands advertising in multiple channels to accurately gauge success, and new study data from Kantar looks at how marketers are working to implement better cross-channel measurement solutions. The Drum

    Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio

    Facebook recently releases an array of new features that may affect how digital marketers utilize the platform, including new rehearsal video features that make practice-run testing possible, add Live API and Watch Party metrics, and bring updated Creator Studio tools, among other additions. Marketing Land

    LinkedIn Publishes New Checklist for Tech Marketers [Infographic]

    55 percent of B2B decision-makers view thought leadership as important when it comes to vetting vendors, and some 90 percent of B2B technology buyers take their search outside buying committees, two of many insights included in a new Enlightened Technology Marketer report from LinkedIn (client). Social Media Today

    ON THE LIGHTER SIDE:

    2019 September 20 Marketoonist Comic

    A lighthearted look at the state of e-commerce by Marketoonist Tom Fishburne Marketoonist

    Teach your children (to tweet) well. Today's Cartoon: September 19, 2019 Wired

    TOPRANK MARKETING & CLIENTS IN THE NEWS:

    • Lee Odden What’s Trending: Turn Euphoria into Action LinkedIn (client)
    • Lee Odden B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion WebProNews
    • Lee Odden Eight Colors That Will Brightly Grow Your Personal Brand Forbes
    • Lee Odden How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends Dear Mishu Dad
    • Lee Odden What Customer Experience Management Means For Today's Business Ecosystem [Video] Adobe Experience Cloud

    Have you found your own leading B2B content marketing or digital advertising stories from the past week?

    Thank you for joining us, and please return again next week for more top digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

    The post Digital Marketing News: Salesforce’s New Brand Trust Study, Twitter’s Business Playbook, WhatsApp Status Ads, Updates From Facebook & LinkedIn & More appeared first on Online Marketing Blog - TopRank®.


    Fri, 20 Sep 2019 10:30:23 +0000
  •  
    World: Big Think.com: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 20:57:53)
  • 4 no-brainer online security measures we need to start practicing now


    None


    The sheer number of massive data breaches and known security vulnerabilities online today should be enough to scare us into better data safety practices. Unfortunately, these issues seem to consistently elicit gasps and condemnations by talking heads and private users, but little else. It's not about turning office and personal computers into Fort Knox, really, it's about using common sense and exercising caution.

    According to the 2019 Official Annual Cybercrime Report, businesses fall for ransomware attacks every 14 seconds. Cybercrime is also on the rise, with some estimates putting the cost of online crimes at roughly $6 trillion by 2021. In this increasingly risky landscape, it makes sense to invest heavily in antivirus, anti-malware, and overall protection tools. However, these applications can only take you so far.

    At some point, the problem isn't that hackers are too smart for us, but that we, in a false sense of security, believe we can let our guard down, which leads us to ignore standard security practices that significantly reducechances of our being attacked. Here are some no-brainer security steps that we constantly overook but should start keeping in mind.

    Browsing the web via VPN


    While it may seem like an endless amusement park with everything you've ever wanted to find, the internet is a much darker than we'd like to imagine. Although it is undoubtedly a great tool and has significanty enhanced quality of life the world over, the internet also means our personal data is now exposed every time we browse the web or open an application online. Often, sites and bodies we see as the "safest" are often themselves invaders of our privacy such as internet service providers governments and giant tech companies.

    Connecting to an unknown network can be dangerous something nearly 92% of those who use public WiFi networks ignore. Undeniably, many have started to limit their activity online as their concerns about privacy (rightfully) grow. Yet, many people still happily browse the web without a care and continue to leave trails of data everywhere, creating noteworthy problems when their information is scanned and compromised.

    According to Harold Li, Vice President at ExpressVPN: "In an era when we conduct the most crucial and sensitive parts of our lives online, a VPN is a critical tool for protecting both digital privacy and security. They increase your anonymity online, shield your online activity from monitoring by ISPs and governments, and defend your data from hackers on shared networks such as public Wi-Fi." Even so, most of us continue to neglect VPNs. In fact, according to VPN Mentor, only 5% of internet users in the US have a VPN.

    Protecting Google docs


    As we become increasingly reliant on the cloud, one of the first things we've migrated is our ability to do work. McAfee's 2019 Cloud Adoption and Risk Report found that for the past six years running, the "file sharing and collaboration services" category services like Google Docs has been the leading driver of cloud use in business, accounting for nearly 21% of services in use at the average company.

    According to the study, today, some 83% of organizations store sensitive data in the cloud, and about 8% of all cloud-shared documents include sensitive information. Moreover, we're sharing these files more than we used to, with significant year-over-year rises in documents set for open access to "anyone with a link."

    This is problematic for two reasons. On one hand, the ease with which we can share documents increases the likelihood that they will be intercepted. On the other, as user bases stratify around services they use, SaaS platforms gain access to sensitive corporate assets unbeknownst to even the IT team. This is what's known as "shadow IT."

    In remarks to Techopedia, Uri Haramati, the CEO of SaaS management platform company Torii , noted that "Considering the rampant threat of cyberattacks, security risks are definitely something companies have to be wary of."

    On the other hand, "The fact that they are trying out new tools, means that they want to be better at their work," according to Haramati. "Why should management dampen such a positive attitude? Instead, leaders should value their employees' drive to be better and find out how their existing processes can be improved upon."

    Disabling your microphone and camera


    Recently, video conferencing service Zoom was revealed to have major flaws that allow hackers to theoretically take over unsuspecting users' webcams with a single URL. This may seem like a less threatening incident than having data stolen, but it can be just as damaging. A malicious third party with unfettered access to your webcam can discern much about your personal habits and can potentially witness and record damaging or embarrassing situations. In the UK, for instance, there have been recorded incidents of hackers capturing these moments and threatening to upload them to social media unless a ransom is paid.

    The problem is similar with microphones, which can be used to track your communications even when your devices are "off". Most AI-based assistants today, for instance (such as Siri, Alexa, and Google Home) are constantly listening, and companies have people on the other side listening to these recordings, as was discovered recently with Siri. Simply turning off your microphone manually can give you significant protection.

    Using Encrypted Communications


    It may sound straight out of a James Bond movie, but encryption is quickly becoming one of the most important technology fields in our digitized world. Even with a VPN and robust protection, it's still not impossible for someone to access our communications while they're in transit between us and the recipients. In fact, as our messaging applications expand in number and importance, governments, law enforcement and nefarious actors' interest in them is rising.

    Many services do offer powerful encryption tools and features, but people often remain on the most popular chat apps because of convenience and familiarity. Facebook Messenger remains one of the most popular tools (despite belonging to a decidedly anti-privacy corporation), while Chinese apps like WeChat and Tencent's QQ Mobile are also main players despite the fact that they're both heavily monitored by the Chinese Government.

    Facebook's Messenger, for instance, only offers optional end-to-end encryption (even though WhatsApp, which Facebook also owns, provides E2E by default). This doesn't even account for emails, which remain the most popular online communication method. Even when sending sensitive data, we're more than happy to send it via Gmail or Yahoo! and completely ignore the fact that there is little we can do once those emails leave our inboxes to protect the information we've shared.

    Start small


    Establishing better cyber security practices doesn't require a computer science degree and a military budget. What it needs is attention to detail, unlearning bad habits, and creating new ones. As the number of vectors available to hackers, scammers, data miners and governments continue to expand, it won't be big things that cause breaches, but rather something as small as leaving a webcam on, forgetting a password, or sending a compromising email without considering who may view it.


    Sun, 13 Oct 2019 13:51:07 +0000
  •  
    World: Businessinsider.com - Tech: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 16:49:43)
  • Blue Shield of California inked a deal with Notable Health to bring its Apple Watch-based NLP tool to providers

    Blue Shield of California and the company's recently formed health tech and services spinoff, Altais, partnered with Notable Health to bring its natural language processing (NLP) tool for Apple Watch to Blue Shield's network providers, starting with doctors at Paradise Medical Group. Expected Share Of US Patients In Value Based Care Programs

    Blue Shield's Altais was founded with a goal of helping physician practices move toward value-based care (VBC) models — and its partnership with Notable marks one the firm's first major initiatives to do so. Giving providers a much-needed digital boost could help clear the path for wider VBC adoption in Blue Shield's provider network. 

    Technological barriers have been holding providers back from embracing the shift to VBC: 80% of providers say that their move to VBC has been unsuccessful, and nearly 60% of payers think physicians lack the proper digital tools to find success under VBC.

    As such, provider uptake has been slow, with only an estimated 25% of healthcare organizations' revenue coming from VBC, per a 2018 Optum survey. But large insurers remain bullish on VBC as a way to lower rising costs of care in the US: UnitedHealthcare announced last year that it plans to cover 150 million people under a VBC model by 2025, up from 15 million in 2018, for example. With big-name payers highly invested in VBC's success, it's likely we'll see more of them supply providers with the digital health resources they need to make the switch to VBC.

    Notable's tech allows for quicker, more accurate recording of patient health info — which could help overcome another major hurdle to VBC adoption: EHR woes. Austin-based Regional Medical Clinic announced earlier this summer that its physicians have cut two hours a day of EHR time spend since partnering with Notable. That's a major improvement considering doctors currently spend over 50% of their day attending to EHRs rather than getting face time with patients — and time spent in EHRs is a major contributorto physician burnout. So, slashing the amount of time doctors spend attending to administrative charting could warm providers to the transition to VBC.

    This partnership is also further cementing the Apple Watch as a multiuse, clinical-grade healthcare tool — and we think its profile in the sector is only going to elevate in 2020. The final element in this healthcare troika is the Apple Watch, which will be coming soon to doctors in Blue Shield's provider network.

    And the Watch has been on a streak over the past year, nabbing partnerships with big-name players for a range of use cases: It recently nabbed its first Medicare Advantage coverage agreement from Devoted Health, meaning Devoted members will be able to buy the high-end gadget at a discount in hopes the Watch's fitness tracking and other health features will lead to reduced claims costs for the young insurtech. So, whether it's being leveraged for research, clinical documentation, remote patient monitoring, or fitness tracking — we think the Apple Watch is primed for success in the year ahead as a ubiquitous wearable health tech that can save payers and providers money, while boosting patient health outcomes.

    Want to read more stories like this one? Here's how to get access:

    1. Sign up for Digital Health Pro, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >> Get Started
    2. Join thousands of top companies worldwide who trust Business Insider Intelligence for their competitive research needs. >> Inquire About Our Enterprise Memberships
    3. Explore related topics in more depth. >> Visit Our Report Store
    4. Current subscribers can log in to read the briefing here.

    Join the conversation about this story »


    Tue, 15 Oct 2019 10:24:58 -0400
  • Future demand for elderly care services like assisted living & in-home care are rife for digital disruption

    As the Baby Boomer population ages, society is on the cusp of dealing with an unprecedented number of senior citizens who will need elder care.

    The 65+ Age Group Will Make Up a Growing Portion of the US Population

    The United States home care market is expected to grow from $100 billion in 2016 to $225 billion by 2024, driven by an expanding elderly population. An intensifying shortage of US home health aides and physicians, a booming senior population, and the prevalence of chronic illnesses all point to a need for transformative solutions when it comes to senior care services.

    This will put considerable stress on Medicare and Medicaid, but the ramifications will ripple far beyond that. Below, we'll dive into how senior care is primed for digital disruption, the challenges that transformation will solve, and more.

    What is senior care?

    Depending on the source you check, one becomes a senior citizen at different ages. According to Medicare, you become a senior at age 65. You can start receiving Social Security benefits at age 62, even though the Social Security Office lists 67 as the retirement age.

    Regardless, senior care takes many forms in the U.S. One of the most common types is assisted living, sometimes known as senior living or more colloquially as "a home." As the name implies, these locations assist people who cannot or choose not to live on their own. Assisted living facilities are not exclusive to seniors (they also house people with disabilities), but they do make up the majority of the population at these centers.

    Home care is another common type of senior care, where a nurse or other aide either lives full-time in a senior's home, or spends a portion of the day in the home tending to the patient's needs.

    What are the challenges in elderly care?

    Senior care carries its own set of problems that aren't prevalent in healthcare for younger patients. Arthritis and osteoporosis are common physical conditions among senior citizens that can make it difficult for them to support themselves and live alone. Mental conditions such as Alzheimer's disease and dementia, while not as common, are devastating to the well being of the senior population.

    That population, by the way, is only showing signs of growing in both the short-term and long-term. PRB projects that the number of Americans age 65 and older will more than double from 46 million in 2016 to more than 98 million by 2060. In turn, the 65-and-older age group's share of the total population will climb from 15% to almost 24%. 

    All of which leads to the biggest problem: sustainability.

    Rising patient volumes among the general population, but particularly senior citizens, will exacerbate U.S. providers' existing labor shortage. Labor makes up about 60% of hospitals' noncapital costs and is the largest driver of operating expenses, according to Deloitte. By 2025, US providers will face a collective shortage of about 500,000 home health aides, 100,000 nursing assistants, and 29,000 nurse practitioners, Mercer estimates.

    Digital Disruption in Senior Health Care

    The labor shortage and sustainability problem is a serious one, but increasing digitization in the healthcare industry can help resolve it. These new digital healthcare technologies can help bring down costs, improve care quality, and create a more sustainable business model for senior care.

    One of the most potentially impactful technologies is telehealth in assisted living and home care. Technology has already begun to work its way into elder care, from laptops and smartphones with large buttons and displays designed for easier senior use, to personal emergency response service (PERS) tools (think the infamous "I've fallen and I can't get up" commercials).

    Digital Assistants Senior Care

    But now, healthcare providers are beginning to leverage those same devices for more telehealth applications. Seniors can remotely access their entire care team (primary care physicians, home aides, or even family members and friends) without having to leave their homes. Certain apps can also help seniors optimize their exercise, diet, and medicine.

    Wearable devices with sensors can allow physicians to more efficiently monitor senior patients in their homes to check for any irregularities, which cuts down on wasted time and resources. Even PERS tools function as a type of wearable, used primarily for emergency situations.

    Certain assisted living and home care facilities are turning into smart homes to aid the aging population. Voice assistants such as the Amazon Echo (aka Alexa) and Google Home are helping seniors remember their daily schedules, such as when to eat, take medicine, or visit their doctors. Smart pillboxes help with dosage control and timing of medication. Even some smart clothing is already helping doctors monitor their patients' movements to check for irregular gaits, or to alert the care team if a fall occurs. Beyond that, motion detectors, smart mattresses, and even personal robots can help make the assisted living experience more palatable.

    The next step in the digital transformation of senior care comes from artificial intelligence, which will eventually be able to predict patterns in seniors' behavior and prevent falls and other emergencies before they take place. Elders who do have to go to the hospital will have access to a personalized wellness regimen waiting for them when they return home.

    Senior Care Market Trends

    As the Baby Boomer and overall population ages, the market for senior care will grow heavily in the coming years. The AARP reports that the number of seniors requiring additional care thanks to chronic illness will increase from about 14% of the senior population in 2010 to 21% by 2050.

    All of this is to say that there will be a ton of opportunity for digital disruption in senior care, which means anyone who wants to capture a share of this market needs to understand the digital healthcare ecosystem, as well as healthcare regulations.

    That's why Business Insider Intelligence, Business Insider's premium research service, has put together a comprehensive guide to both value-based care and the broader digital health landscape with the Digital Health Ecosystem Report.

    Here are some of the key takeaways from the report:

    • Digital health is at the forefront of transformation in the healthcare industry — both as a driver of and an answer to the challenges industry players are grappling with.
    • All of the industry's major players — including payers, providers, and manufacturers — are affected by healthcare's digital disruption.
    • A confluence of forces induced healthcare's embrace of digital health, including changing consumer expectations, a new and disruptive reimbursement model, and rising healthcare costs
    • Tech-focused entrants are also breaking into healthcare, acting as catalysts for change and threatening legacy players' bottom lines.
    • Key digital health solutions like EHRs, digital therapeutics, telehealth, AI, wearables, and blockchain are the foundation of the industry's digital awakening.
    • Early evidence that digital health can address many of the industry's myriad challenges has fueled a vibrant US digital health funding market in 2018, with overall funding hitting $6.8 billion at the end of Q3.

    In full, the report:

    • Details the US healthcare landscape by the role that payers, providers, manufacturers, and distributors play in the healthcare ecosystem.
    • Gives an overview of how digital health is enabling incumbents to overcome industry challenges.
    • Outlines how tech-focused healthcare entrants are pressuring incumbents and accelerating healthcare's digital transformation
    • Identifies promising digital health funding areas to illustrate what the future of digital health will look like.

    Want to learn more about the fast-moving world of digital health? Here are three ways to get access:

    1. Purchase & download the full report from our research store. >> Purchase & Download Now
    2. Sign up for Digital Health Pro, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >> Get Started
    3. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >> Learn More Now

    The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of Digital Health.

    Join the conversation about this story »


    Tue, 15 Oct 2019 08:02:00 -0400
  • These are the top five trends shaping the future of digital health

    Digital Health

    The healthcare industry is in a state of disruption. Digital solutions are becoming a necessary part of the new global standard of care for patients and regulation is being fast-tracked to catch up to digital health innovation.

    These rapid changes will have ripple effects across the entire healthcare system, impacting incumbents and new entrants alike.

    Based on our ongoing analysis, understanding of industry trends, and conversations with industry executives, Business Insider Intelligence, Business Insider’s premium research service, has put together The Top Five Trends Shaping The Future of Digital Health.

    To get your copy of this free report, click here.

    Join the conversation about this story »


    Mon, 14 Oct 2019 21:02:00 -0400
  • THE DIGITAL HEALTH ECOSYSTEM: An in-depth examination of the players and tech trends reshaping the future of healthcare (AAPL, IBM, ANTM, GOOGL, MSFT, AMZN, PFE, GE, MCK, TMUS, WMT, WBA, MRK, CVS)

    bii digital health ecosystem graphic 2019 altThis is a preview of a research report from Business Insider Intelligence,  Business Insider's premium research service. Current subscribers can read the report here.

    Until now, healthcare was the only remaining industry that had yet to feel the rapid impact of digitization endured by retail, banking, and media. But consumer adoption of digital tech, regulatory overhauls, and a shifting reimbursement model are forcing healthcare players' hands. US Employers Average Annual Premium Contributions Are Rising

    Digital health innovation offers market incumbents new opportunities to combat constricting margins, labor shortages, and rising costs.

    But it also poses a threat to slow movers, as new entrants lean on their digital prowess and lack of legacy infrastructure to cut costs and remain nimble. As such, incumbents are turning to acquisitions, partnerships, and new investments to strengthen their digital health services.

    The first Digital Health Ecosystem Report from Business Insider Intelligence explores the current healthcare ecosystem, industry trends that are driving digital transformation, and where the industry is headed. FORECAST: Penetration of Electronic Health Record Systems in the US

    We outline the role of each of the industry's major players — including payers, providers, and manufacturers — and how they're affected by healthcare's digital disruption. 

     

    Here are some of the key takeaways from the report:

    • Digital health is at the forefront of transformation in the healthcare industry — both as a driver of and an answer to the challenges industry players are grappling with.
    • All of the industry's major players — including payers, providers, and manufacturers — are affected by healthcare's digital disruption.
    • A confluence of forces induced healthcare's embrace of digital health, including changing consumer expectations, a new and disruptive reimbursement model, and rising healthcare costs
    • Tech-focused entrants are also breaking into healthcare, acting as catalysts for change and threatening legacy players' bottom lines.
    • Key digital health solutions like EHRs, digital therapeutics, telehealth, AI, wearables, and blockchain are the foundation of the industry's digital awakening.
    • Early evidence that digital health can address many of the industry's myriad challenges has fueled a vibrant US digital health funding market in 2018, with overall funding hitting $6.8 billion at the end of Q3. 

     In full, the report:

    • Details the US healthcare landscape by the role that payers, providers, manufacturers, and distributors play in the healthcare ecosystem.
    • Gives an overview of how digital health is enabling incumbents to overcome industry challenges.
    • Outlines how tech-focused healthcare entrants are pressuring incumbents and accelerating healthcare's digital transformation
    • Identifies promising digital health funding areas to illustrate what the future of digital health will look like.

    Interested in getting the full report? Here are two ways to access it:

    1. Purchase & download the full report from our research store. >>Purchase & Download Now
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    The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of the Digital Health.

    The companies mentioned in this report are: Aetna, Alphabet, Amazon, American Well, AmerisourceBergen, Anthem, Apple, Arizona Care Network, Arterys, Babylon Health, Beth Israel Deaconess Medical Center, Bay Labs, Blue Cross and Blue Shield Association, Blue Mesa Health, Bright Health, Cardinal Health, Cedars-Sinai, Cleveland Clinic, Clover Health, CVS, DePuy Synthes, Devoted Health, Dexcom, Doctor on Demand, Express Scripts, Fitbit, Fresenius Medical Care, GE Healthcare, Geisinger, Glooko, GSK, healthfinch, IBM, IDx, Johnson & Johnson, Mass General, McKesson, Medtronic, Merck & Co., Merck KGaA, Microsoft, NewYork-Presbyterian, Northwell Health, Novartis, Olive, Omada Health, Optum Rx, Oscar Health, Pear Therapeutics, Pfizer, Philips, PillPack, ResMed, Rite Aid, Roche, Samsung, Sanofi, Senseonics, Suki, Tallahassee Memorial Hospital, T-Mobile, UnitedHealth Group, Verily, Viant, Walgreens, Walmart, Wellpepper, Zocdoc

     

     

    SEE ALSO: Patients are transforming from passive recipients of healthcare services to active participants in their own health

    Join the conversation about this story »


    Mon, 14 Oct 2019 16:00:00 -0400
  • Here's why the founder of a beloved productivity app is refocusing his startup incubator on health from artificial intelligence

    Phil Libin, CEO of All Turtles, as seen in the company's offices in July 2019.

    • All Turtles, an incubator launched and run by Evernote cofounder Phil Libin, has shifted its focus.
    • Libin launched it with the idea that it would foster applications and products based on artificial intelligence.
    • Now, All Turtles' focus is on developing products that help improve the health of individuals or workplaces.
    • Libin still thinks AI will be important for most of the products the company develops — just not all of them.
    • Click here for more BI Prime stories.

    It's well known that startups quite often have to make a pivot — tweaking their business models or even completely revamping their whole market theses.

    It turns out that startup incubators sometimes have to shift their focus also.

    In the case of All Turtles, its pivot has been somewhat subtle, but still significant. Phil Libin, the company's CEO and founder, has shifted the focus of the incubator from fostering artificial intelligence applications and products to developing apps that improve people's health.

    "We were always focused on solving what we thought were worthwhile problems, and the more we started looking at things, the more we realized that there's this common thread running through a lot of the problems in the world," he said. "The way that we live is maladapted," he continued. "It's not how we evolved to live."

    All Turtles isn't abandoning artificial intelligence, by any means. One of the first applications to come out of its studio — Spot— is an AI-based chatbot that designed to make it easier for those who have experienced workplace harassment or discrimination to report what happened to them.

    Read this: How an academic specialist in human memory created a chat app that's helping companies fight harassment and discrimination

    Similarly, it's backed and is working with a startup called Tellus that's developing a device that's designed to monitor the vital signs and activities of elderly people using precision radar. Tellus' service relies on AI to make sense of the data coming from its radar-based sensor and to highlight notable changes.

    All Turtles ditched a planned AI editor for its Sift app

    Screenshot of All Turtles' Sift news appBut Libin is also open to having All Turtles work on projects that don't include any kind of AI at all. Last fall, for example, the company launched Sift, an app designed to provide users a deeper understanding of issues in the news without making them feel stressed or overwhelmed. The app covers topics including immigration, gun rights, and healthcare and offers a nonpartisan perspective with historical background and data to help explain the policy debate over such issues.

    Originally, All Turtle planned to use AI to serve as a kind of editor for Sift. It would determine which topics were the most contentious, do some initial research on them, and even assign reporters to follow up and put together modules about them. But Libin and his team quickly realized that the AI was unnecessary.

    "Humans are perfectly capable of knowing what people are yelling at each other about," he said. "It just felt better as a hand-crafted thing."

    Libin insists the thesis he had when he launched All Turtles hasn't really changed. That assumption was that there are real problems in the world that haven't been solvable in the past that can now be solved because something is fundamentally different. Previously, his assumption was that the thing that was fundamentally different was going to be artificial intelligence or technology more broadly.

    He still thinks that's going to be true most of the time. But he's open to the idea that some problems may now be solvable for reasons other than technology.

    "Our goal is not to shove AI into things. Our goal is to make make products that make people healthier," he said. "I think a lot of them will benefit significantly from AI, but if they don't, they don't."

    Changes other than just technological ones offer opportunities

    Sift, for instance, is trying to address the problem of people feeling anxious and outraged and stressed out by the news. What's changed — what's created an opportunity for Sift —is the concern being raised by people such as former Google engineer Tristan Harris about how Internet services are stoking that outrage and how harmful that constant agitation can be to a democratic society that depends on informed citizens who can engage in reasoned, rational discussion, Libin said.

    Similarly, while Spot depends on AI, it's also benefitted from the spotlight that's been placed on sexual harassment in the workplace by the MeToo movement and the massive employee walkout at Google last year.

    "If you were doing something to combat workplace harassment and discrimination a few years ago, I think most companies would have said, 'We don't have that problem.' Now no one says that," Libin said.

    "So, it's a combination of the technology getting better, but also the problem becoming much more obvious and acknowledged."

    Even if All Turtles focus has shifted a bit, it's strategy hasn't. Libin is building out a global incubator; the company already has offices in Paris and Tokyo. It plans to open an office in Mexico City and other places around the world, although it's pushed back further expansion from this year until next.

    Libin still believes in All Turtles' model

    Libin also still believes in and is building All Turtles around another part of his thesis — that the way that technology and innovation is being fostered is fundamentally broken. Instead of focusing exclusively on using startups as the sole vehicles to develop technologies, All Turtles has taken a more eclectic approach.

    In some cases it does back startups or develops technologies that will be spun off as separate companies. In other cases, it partners with existing companies to work on new products together. In still other cases, it develops technologies in-house that it plans to keep and offer as its own products.

    "This idea that you can only innovate in startups is just a dumb idea," Libin said.

    His only frustration with that thesis and All Turtles' model is that he keeps having to explain them to potential funders.

    "Anytime you're explaining the model, you're not talking about the right thing," Libin said. "I am anxious to be at the point," he continued, "where no one cares about that anymore."

    Got a tip about venture capital or startups? Contact this reporter via email at twolverton@businessinsider.com, message him on Twitter @troywolv, or send him a secure message through Signal at 415.515.5594. You can also contact Business Insider securely via SecureDrop.

    SEE ALSO: This tech VC is based in Singapore, not Silicon Valley. And the startups she's seeing are solving problems Silicon Valley isn't even aware of.

    Join the conversation about this story »

    NOW WATCH: Jeff Bezos is worth over $160 billion here's how the world's richest man makes and spends his money


    Mon, 14 Oct 2019 13:07:00 -0400
  • AI and machine learning are changing our approach to medicine and the future of healthcare (GOOGL, IBM)

    Artificial Intelligence (AI) is commonly known for its ability to have machines perform tasks that are associated with the human mind – like problem solving. However, what's less understood is how AI is being used within specific industries, such as healthcare. bii digital health ecosystem 2019

    The healthcare industry continues to evolve as machine learning and AI in technology become more popular in the digital age. Business Insider Intelligence reported that spending on AI in healthcare is projected to grow at an annualized 48% between 2017 and 2023. 

    What is Artificial Intelligence in Healthcare?

    Machine learning has the potential to provide data-driven clinical decision support (CDS) to physicians and hospital staff – paving the way for an increased revenue potential. Machine learning, a subset of AI designed to identify patterns, uses algorithms and data to give automated insights to healthcare providers.

    Examples of AI in Healthcare and Medicine

    AI can improve healthcare by fostering preventative medicine and new drug discovery. Two examples of how AI is impacting healthcare include ibm watson's ability to pinpoint treatments for cancer patients, and Google Cloud's Healthcare app that makes it easier for health organizations to collect, store, and access data. 

    Business Insider Intelligence reported that researchers at the University of North Carolina Lineberger Comprehensive Cancer Center used IBM Watson's Genomic product to identify specific treatments for over 1,000 patients. The product performed big data analysis to determine treatment options for people with tumors who were showing genetic abnormalities. 

    Comparatively, Google's Cloud Healthcare application programming interface (API) includes CDS offerings and other AI solutions that help doctors make more informed clinical decisions regarding patients. AI used in Google Cloud takes data from users' electronic health records through machine learning – creating insights for healthcare providers to make better clinical decisions. 

    Google worked with the University of California, Stanford University, and the University of Chicago to generate an AI system that predicts the outcomes of hospital visits. This acts as a way to prevent readmissions and shorten the amount of time patients are kept in hospitals.

    Benefits, Problems, Risks & Ethics of AI in Healthcare

    Integrating AI into the healthcare ecosystem allows for a multitude of benefits, including automating tasks and analyzing big patient data sets to deliver better healthcare faster, and at a lower cost. 

    According to Business Insider Intelligence, 30% of healthcare costs are associated with administrative tasks. AI can automate some of these tasks, like pre-authorizing insurance, following-up on unpaid bills, and maintaining records, to ease the workload of healthcare professionals and ultimately save them money. 

    AI has the ability to analyze big data sets – pulling together patient insights and leading to predictive analysis. Quickly obtaining patient insights helps the healthcare ecosystem discover key areas of patient care that require improvement. 

    Wearable healthcare technology also uses AI to better serve patients. Software that uses AI, like FitBits and smartwatches, can analyze data to alert users and their healthcare professionals on potential health issues and risks. Being able to assess one's own health through technology eases the workload of professionals and prevents unnecessary hospital visits or remissions.  Fitbit_Versa_InBoxSE

    As with all things AI, these healthcare technology advancements are based on data humans provide – meaning, there is a risk of data sets containing unconscious bias. Previous experiences have shown that there is potential for coder bias and bias in machine learning to affect AI findings. In the sensitive healthcare market, especially, it will be critical to establish new ethics rules to address - and prevent - bias around AI.

    Future of Artificial Intelligence in Healthcare

    The use of AI in the healthcare market is growing due to the continued demand for wearable technology, digital medicine, and the industry's overall transformation into the modern, digital age. 

    Hospitals and healthcare professionals are seeing the benefits in using AI in technology and storing patients' data on private clouds, like the Google Cloud Platform. AI allows doctors and patients to more easily access health records and assess patient's health data that is recorded over a period of time via AI-infused technology. Google IO + Urs Cloud

    Health tech companies, startups, and healthcare professionals are discovering new ways to incorporate AI into the healthcare market; and, the speed at which we improve the healthcare system through AI will only continue to accelerate as the industry dives deeper into digital health.

    Want to Learn More?

    In the AI in Medical Diagnosisresearch report, Business Insider Intelligence examines the value of AI applications in three high-value areas of medical diagnosis — imaging, clinical decision support, and personalized medicine — to illustrate how the tech can drastically improve patient outcomes, lower costs, and increase productivity.

    Want to learn more about the fast-moving world of digital health? Here's how to get access:

    1. Purchase & download the full report from our research store. >>Purchase & Download Now
    2. Sign up for Digital Health Pro , Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >>Get Started
    3. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now
    4. Current subscribers can read the report here.

    Join the conversation about this story »


    Mon, 14 Oct 2019 10:00:00 -0400
  • Alphabet-backed Verily partners with Color to bring genetic insights to its research

    Verily Life Sciences, Alphabet's health research arm and sister company to Google Health, announced it's partnering with genetics and health technology firm Color to supply participants of Verily's Project Baseline research platform with genetic information. What the Pros Are Saying, Othman Laraki

    Project Baseline began in 2017 with goals of making clinical research more accessible to participants and arriving at a quantifiable "baseline" for good health. The research project has since launched several clinical research projects in partnership with some of the largest names in healthcare, including: Pfizer, Mayo Clinic, Novartis, the American Heart Association, and Stanford Medicine. 

    The partnership could enable Verily to incorporate data on genetic risk factors into its various clinical studies, leading to a more in-depth and holistic understanding of health. It's unclear exactly how information gleaned from Color's genetic tests will be leveraged in Project Baseline studies, but it's possible that future research initiatives may choose to examine how genetic risk factors affect health outcomes alongside patients' behavior and medical history.

    And allowing Project Baseline members access to genetic testing and personalized health advice may improve participant engagement with the particular research program they're involved in and with the Project Baseline platform overall, which is critical given that 86% of clinical trials fail to hit their participation goals.

    We caught up with Color CEO Othman Laraki to discuss how a Verily-Color tie up furthers Color's goals for a genetic future of healthcare — below are some key takeaways from our conversation:

    We think Color will benefit from the exposure that comes when partnering with a Google-affiliated business, and more users should facilitate stronger population health insights. In the last two months, Color has scored massive partnerships with NIH and its All of Us program and now Verily: two major names in healthcare. And each new project raises not just Color's profile, but that of the genetic testing field as a whole, according to Laraki.

    Laraki pointed out that the idea of every home having a personal computer was once considered crazy — and that one day it may be the case that genetic data is as commonplace in healthcare as computers are in the home. But this might only be possible if far-reaching research programs like All of Us and Project Baseline can successfully attract participants and deliver actionable results.

    Color has become a standout player in genetic testing by focusing on large-scale population health projects  — which I (Zach) think is a smart business model in the face of a potential slowdown in the direct-to-consumer genetic testing market. "In some ways, using a doctor's time to measure your height and have them listen to your heartbeat is almost more expensive now than getting a complete genomic profile," says Laraki.

    And the fact that genetic testing is becoming cheaper for consumers could be part of why we're seeing so much interest from providers and research firms in population-level genetic health research: MIT Technology Review now estimates that over 100 million people globally will have taken an at-home genetic test by 2021, up from the 26 million consumers at the beginning of 2019, for example.

    With industry leaders like Illumina expressing concerns around a potential slowdown for the direct-to-consumer genetic testing market, a model that's given rise to 23andMe and Ancestry — the two biggest names in genetic testing today — I think that Color's model will conversely gain traction as providers are increasingly becoming interested in moving beyond individual patient results and searching for the root cause of conditions affecting their communities.

    Want to read more stories like this one? Here's how to get access:

    1. Sign up for Digital Health Pro, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of healthcare, delivered to your inbox 6x a week. >> Get Started
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    Mon, 14 Oct 2019 09:32:31 -0400
  • Telehealth industry defined: the services, systems, benefits & trends of a growing digital health segment

    As digital transformation continues permeating the healthcare industry, telehealth is gaining momentum as an increasingly popular alternative to traditional clinical care.

    bii digital health ecosystem graphic 2019 alt

    Telehealth, an integral part of home-based care, first found its niche with seniors: According to AARP, 87% of adults age 65 and older want to stay in their current home and community as they age. But now that Medicare telehealth regulations are loosening, its popularity will only increase.

    The aging population isn't the only group that stands to benefit from telehealth programs: Healthcare organizations that offer them are already earning early dividends, including cost avoidance, lowered readmission rates, and a greater number of patients served.

    And as technological advancements enable a prevention and wellness-based model, and consumer preferences shift in favor of more personalized care, consumers are opening up to these virtual solutions. In fact, 57% said they'd use telehealth for a remote general consultation if given the option, according to the 2018 Business Insider Intelligence Insurance Technology Study.

    What is telehealth?

    Telehealth — the use of mobile technology including video doctor visits and remote patient monitoring tools — extends the reach of physicians and healthcare providers beyond traditional clinical settings. Telehealth enables a constant relationship between patients and caregivers, and offers providers a continuous stream of real-time patient health data.

    What are telehealth services?

    Telehealth services leverage technology to provide long distance care health-related education for improved patient outcomes. Telehealth services can be delivered through a variety of methods including telecommunications, remote patient monitoring tools such as wearable technology, live video chatting, electronic record transmittal, and mobile health (mHealth) apps for mobile devices.Telemedicine Consultation

    Some of the most popular telehealth services include:

    • Telemedicine
    • Telemonitoring
    • Telehealth nursing
    • Telehealth physical therapy
    • Telepsychiatry

    Telemedicine

    Telemedicine, also known as virtual health, is the most recognizable subcategory of telehealth. Telemedicine is a direct line — whether it's a phone call, video chat, or text message — to a physician or care provider via telecommunication. This is what most consumers think of when they think of telehealth.

    Telemonitoring

    Telemonitoring, also known as remote patient monitoring, is a healthcare delivery method within telehealth that uses technology to monitor patient health data outside of clinical settings. Telemonitoring refers to the specific technologies used to electronically transmit information between patients and physicians.

    Telehealth nursing

    Telehealth nursing, also called telenursing and nursing telepractice, is the use of telemedicine and technology for nurses to deliver care remotely. Telehealth nursing allows nurses to interact with patients and monitor their conditions through mobile devices, computers, audio and video technology, and remote patient monitoring tools.

    Telehealth physical therapy

    Telehealth physical therapy, also known as telePT, telemedicine PT, or virtual PT, enables physical therapists to deliver remote care to their patients through technology-based sessions, rather than a hospital or outpatient clinic. Common telehealth physical therapy practices include orthopedic physical therapy, geriatric physical therapy, and neurological physical therapy.

    Telepsychiatry

    Telepsychiatry, also called telehealth mental health or teletherapy, can involve direct interactions — whether texting, talking, or video-chatting — between patients and psychiatrists, as well as psychiatrists supporting primary care providers with mental health consultations and expertise. There are a number of telepsychiatry apps available including LARKR, Talkspace, and Pacifica.

    Telehealth reimbursement for Medicare and private insurance

    Virta Health

    Private telehealth insurance coverage and reimbursement varies, though many states have "parity" laws requiring private insurers to reimburse healthcare providers for services delivered through telemedicine. The Centers for Medicare and Medicaid Services (CMS) recently finalized a rule that extends telehealth as a generic government-funded benefit under Medicare Advantage plans.

    Learn more about telehealth insurance coverage under Medicare.

    What are the benefits of telehealth systems & technology?

    Telehealth can reduce the strain that medical labor shortages are having on health systems by minimizing in-person visits for nonemergency patients, freeing up time in triage, and creating more space for serious and urgent illnesses.

    Providers offering virtual services are already reducing readmission penalties via telehealth-enabled home healthcare. Telehealth enables providers to reduce admissions by extending physicians' reach, facilitating a constant relationship between patients and caregivers, and offering providers a continuous stream of real-time health data.

    Telehealth tools are helping to augment physician decision-making, tap into new revenue streams, and deliver more personalized care. Virtual doctor visits grant hospitals and clinics a broader reach, faster consultations, and improved patient engagement and loyalty.

    In general, telehealth could supplant a big chunk of in-person healthcare interactions. Business Insider Intelligence estimates that existing telehealth tools and solutions can serve anywhere between 42% and 45% of the 1.2 billion instances of outpatient medical care that occur every year, per the CDC.

    What is the future of telehealth?

    The Digital Health Ecosystem report from Business Insider Intelligence discusses how providers are turning to digital tech — including telehealth —  to combat health systems' labor shortages and shrinking revenue.

    Some of the key takeaways from the report include how tech-focused entrants are acting as catalysts for change and threatening legacy players' bottom lines, as well as how key digital health solutions like EHRs, digital therapeutics, telehealth, AI, wearables, and blockchain are the foundation of the industry's digital awakening.

    Interested in getting the full report? Here are two ways to access it:

    1. Purchase & download the full report from our research store. >> Purchase & Download Now
    2. Subscribe to a Premium pass to Business Insider Intelligence and gain immediate access to this report and more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally. >>Learn More Now

    The choice is yours. But however you decide to acquire this report, you've given yourself a powerful advantage in your understanding of the fast-moving world of Digital Health.

    Join the conversation about this story »


    Mon, 14 Oct 2019 06:00:00 -0400
  •  
    World: Frankwatching.com: [ Geolocation ]   (Laatste update: dinsdag 15 oktober 2019 15:01:55)
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  • "Trends" - Google News
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    Flickr Photo's tagged Trends

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