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81 items gevonden voor 'Trends' in donderdag     De links 1 t/m 50.

Nieuwsbronnen (1)
World: SmallBusinessTrends:
 
Belgie: Knack.be_Gezondheid: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 21:09:31)
  • Onze tandzorg is ziek: waarom steeds meer tandartsen de officiële tarieven negeren


    Bent u op zoek naar een tandarts die nog volgens de officiële tarieven werkt? Veel geluk, want hun soort sterft uit. De grote, fancy praktijken met peperdure apparatuur en dito facturen worden de norm. En dat is slecht nieuws. In de eerste plaats voor wie die rekeningen niet kan betalen, maar ook voor ons model van ziekteverzekering.

    Wed, 07 Oct 2020 18:30:10 +0200
  • Trends Podcast met slaapexpert Inge Declercq (UZA) over de kracht van slapen


    In deze aflevering is Inge Declercq te gast. Zij is arts, neuroloog en slaapexpert verbonden aan het UZA. Daarnaast heeft ze ook nog een eigen bedrijf, SleepWell&StressLess waarmee ze in tal van organisaties en ondernemingen opleiding geeft over slaapkracht.

    Thu, 24 Sep 2020 10:51:09 +0200
  •  
    Europa: Duitsland: Der Spiegel [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 22:55:17)
  • Literaturnobelpreis 2020: "Man kann nicht einfach sagen: Louise Glück ist eine feministische Schriftstellerin"
    Die Literatur-Nobelpreisträgerin Louise Glück ist in Deutschland fast unbekannt. Hier erklärt ihre Übersetzerin Ulrike Draesner, warum das so ist - und warum sich Glücks Schreiben schon immer Trends entzog.
    Thu, 8 Oct 2020 19:02:56 +0200
  •  
    Europa: Europa.eu Press releases: [ Geolocation ]   (Laatste update: donderdag 1 oktober 2020 10:23:47)
  • Speech by Alexis Goosdeel: European Drug Report 2020: Trends and Developments — Key findings

    Occasion: Virtual event, European Drug Report 2020: Trends and Developments Key findings

    Introduction

    Good morning,

    It is my pleasure to present to you the new report on the drug situation in Europe and it is a privilege to present it to you with Mrs Ylva Johansson, European Commissioner for Home Affairs and with Mrs Laura d’Arrigo, Chair of the Management Board of the EMCDDA.

    30.09.2020 


    Wed, 30 Sep 2020 13:28:43 +0200
  •  
    Friesland: Leeuwarder_Courant Economie: [ Geolocation ]   (Laatste update: donderdag 15 oktober 2020 00:32:03)
  • Trendship 2020 wordt uitgesteld vanwege het coronavirus

    Trendship 2020, het innovatie-evenement van NDC mediagroep, wordt verplaatst. Het zou op 19 en 20 oktober plaatsvinden. Redenen voor het uitstel zijn onder meer het oplopende aantal coronabesmettingen, de bijbehorende aangescherpte maatregelen en de daardoor ontstane groeiende onrust.


    Tue, 29 Sep 2020 15:00:00 +0100
  •  
    Nederland: Emerce: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 23:51:07)
  • eDay: De wereld na corona; duurzaamheid, leren op afstand en sociale VR
    Een van de meer inspirerende presentaties van eDay komt van David Mattin, oprichter van de New World Same Humans, een wekelijkse nieuwsbrief over trends, technologie en maatschappij. Hij zoomt in op de belangrijkste trends die dankzij corona in een stroomversnelling zijn gebracht.
    Thu, 08 Oct 2020 13:48:20 +0000
  •  
    Nederland: GGZ Nieuws.nl: [ Geolocation ]   (Laatste update: donderdag 1 oktober 2020 23:36:05)
  • Europees Drugsrapport: stijging cocaïneproblematiek en sterkere cannabis

    drugsrapport,

    25 september 2020 – In het deze week verschenen Europese Drugsrapport ‘2020: Trends and developments” signaleert het EMCDDA een verstoring door COVID-19 van de drugsmarkten, een groeiende rol van cocaïne in de Europese drugsproblematiek en knellende vragen omtrent de volksgezondheidsimpact van sterker geworden cannabisproducten. Het Trimbos instituut heeft de nieuwe trends samengevat en gekeken wat van...



    Het bericht Europees Drugsrapport: stijging cocaïneproblematiek en sterkere cannabis verscheen eerst op .



    Fri, 25 Sep 2020 05:42:38 +0000
  •  
    Nederland: NOS_Economie: [ Geolocation ]   (Laatste update: donderdag 15 oktober 2020 05:58:29)
  • Modereuzen stappen in tweedehandskleding, 'zo houden ze klanten bij zich'

    Twee grote spelers in de mode-industrie beginnen deze maand met de verkoop van tweedehandskleding op hun websites. De bedrijven stappen zo in een markt die snel groeit.


    Het Amerikaanse Tommy Hilfiger biedt gebruikte kleding in drie categorieën aan. Een deel is oude Hilfiger-kleding ingestuurd door klanten, die daarvoor een kortingsbon krijgen. Een ander deel is kleding die retour kwam bij de webwinkel of nooit verkocht is in fysieke winkels. En volgend jaar zal een ontwerpteam 'nieuwe' kleding gaan maken van items die niet meer gerepareerd konden worden. Het hele project is een proef die alleen in Nederland loopt.


    Ook aan Zalando kunnen consumenten hun oude kleding aanbieden voor doorverkoop. Ze krijgen daarvoor een waardebon of kunnen een donatie doen aan een goed doel. Kleren moeten in goede staat zijn, de voorkeur gaat uit naar merken die het bedrijf zelf verkoopt. Kleding afkomstig uit retourzendingen wordt (voorlopig) niet aangeboden als tweedehands.


    'Niet de oude meuk van een ander'


    De markt voor gebruikte (pre-owned in het jargon) kleding breidt zich rap uit in Nederland. Waren er volgens het CBS in 2010 nog 385 winkels voor tweedehandskleding, op dit moment zijn dat er 510. Online groeit de populariteit van gebruikte kleding volgens deskundigen nog harder. Voor wie is uitgekeken op een jurk of tas zijn er legio opties om door te verkopen. En al net zoveel mogelijkheden om een vintage item op de kop te tikken.


    "Onder de huidige generatie jonge mensen is tweedehandskleding niet de oude meuk van een ander, maar volledig geaccepteerd", zegt Kitty Koelemeijer, hoogleraar marketing en retail aan de Nyenrode Business Universiteit.


    Zowel Hilfiger als het Duitse Zalando willen een graantje meepikken van die markt. "Grote modebedrijven willen niet dat de vraag naar gebruikte producten weglekt naar tweedehandssites."


    Denk aan een platform als het in 2014 opgerichte United Wardrobe, dat naar eigen zeggen drie miljoen gebruikers heeft en maandelijks bemiddelt bij de verkoop van meer dan 100.000 items. En concurrent Vinted, dat sinds een jaar in Nederland actief is, en zegt hier enkele honderdduizenden gebruikers te hebben.


    Voor Zalando is het bovendien een logische stap om kleding in te zamelen en weer te verkopen, zegt Koelemeijer. "Het bedrijf is gespecialiseerd in retourstromen. Er worden iedere dag tientallen procenten verkochte producten teruggestuurd. Dus waarom niet ook gebruikte kleren van klanten aannemen en sorteren? In ruil geven ze een waardebon waar een klant iets nieuws van kan kopen. Zo houden ze geld in kas en klanten bij zich."


    Het behoud van klanten is niet het enige argument om gebruikte kleding aan te bieden. De mode-industrie wordt door bewuste consumenten en de overheid gedwongen om meer circulair te werken: grondstoffen, in dit geval textiel, moeten steeds opnieuw gebruikt worden.


    "Vanaf 2025, en in Nederland waarschijnlijk al in 2023, bepaalt de uitgebreide producentverantwoordelijkheid (UPV) dat je als Europees bedrijf verantwoordelijk bent voor de producten die je op de markt brengt. Dus ook voor de recycling ervan", zegt duurzaamheidsexpert Roosmarie Ruigrok. "Voor het verbranden van textiel moeten bedrijven nu al een CO2-belasting betalen. En straks mag verbranden helemaal niet meer."


    Relevant blijven


    Bedrijven moeten dus een andere bestemming vinden dan de verbrandingsoven voor hun oude of onverkochte kledingstukken. Reden om in de toekomst meer vintage dan nieuwe items te verkopen? Onwaarschijnlijk, zegt Koelemeijer.


    "Ze zullen niet het merendeel van de site met tweedehandskleding vullen, omdat er in veel gevallen niet genoeg marge op zit. De mode-industrie draait bovendien om vernieuwing, om trends. Ze willen relevant blijven."



    Tue, 13 Oct 2020 07:55:52 +0200
  •  
    Nederland: Toprankblog.com: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 17:18:32)
  • 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

    2020 CMWorld 50 Content Marketing Influencers

    2020 CMWorld 50 Content Marketing Influencers

    The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world's strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual.

    Readers of our blog know we have a long history with the conference starting at the beginning, with 10 years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

    A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2020 speakers.

    List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing experts who are speaking at the current year's Content Marketing World conference using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other platforms.

    The focus topic in question is most definitely "content marketing," and everyone included on this list is:

    • A speaker at #CMWorld 2020
    • Ranked in the top-50 for "content marketing" according to relevance, resonance, reach and audience metrics

    CMWorld 2019 Influencer network

    People always thank me for including them in these lists and there's no thanks to be given other than to the people who worked hard sharing useful knowledge about content marketing to their social channels, in blogs, videos, podcasts, and online in general.

    Many thanks go to all the people who are actively sharingknowledge about content marketing by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a starting point to help expand your content marketing universe.

    In this year's list there are familiar faces and quite a few new entries. We plan to learn new lessons from these 50 content marketing influencers and hope you’ll do the same throughout the rest of the year and into 2021 and beyond.

    50 Content Marketing Influencers Speaking at CMWorld 2020

    JuliaMcCoy

    Julia McCoy@JuliaEMcCoy

    CEO, Express Writers
    Presenting: How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation

    ChrisPenn

    Christopher Penn@cspenn

    Co-Founder & Chief Data Scientist, Trust Insights
    Presenting: Practical Applications of AI in Content Marketing

    LeeOdden

    Lee Odden@leeodden

    CEO, TopRank Marketing
    Presenting: Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands

    MichaelBrenner

    Michael Brenner@BrennerMichael

    Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group
    Presenting: Content Optimization & Distribution Strategies - Mapping Content to the Buyer Journey (and ROI)

    Pam Didner

    Pam Didner@PamDidner

    Author, Founder & VP of Marketing, Effective Sales Enablement
    Presenting: 3 Trends You Can't Ignore As a Content Marketer
    Presenting: Ask Me Anything With Pam Dinner

    ChristophTrappe

    Christoph Trappe@CTrappe

    Chief Content & Marketing Officer, The Authentic Storytelling Project
    Presenting: How to Make Sure Your Company Ranks in Voice Search

    Ann-Handley

    Ann Handley@MarketingProfs

    Chief Content Officer, MarketingProfs
    Presenting: Ask Me Anything With Ann Handley
    Presenting: Precedented: 5 Principles of the Last Chaotic 10 Months That Are the Very Key to Content Marketing Success in the Next 10 Years

    Viveka-Von-Rosen

    Viveka Von Rosen@LinkedInExpert

    Co-Founder & Chief Visibility Officer, Vengreso
    Presenting: Ask Me Anything With Viveka von Rosen
    Presenting: Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel

    Bernie Borges

    Bernie Borges@bernieborges

    Chief Customer Officer, Vengreso
    Presenting: How to Develop an Account Based Podcasting Content Plan that Drives Revenue

    RobertRose

    Robert Rose@Robert_Rose

    Chief Strategy Advisor, Content Marketing Institute
    Presenting: Architecting Desire: A New Strategy for Content Marketing for the Next Ten Years
    Presenting: Ask Me Anything With Robert Rose
    Presenting: Content Marketing 101 – Let’s Begin
    Presenting: Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients
    Presenting: Welcome to Content Marketing World 2020

    Dennis Shiao

    Dennis Shiao@dshiao

    Marketing Consultant, Attention Retention
    Presenting: The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy

    Erika Heald

    Erika Heald@SFerika

    Marketing Consultant, Erika Heald Consulting
    Presenting: Content Marketing for Marketing Agencies: Make Your Services Sing

    Melanie-Deziel

    Melanie Deziel@mdeziel

    Chief Content Officer, StoryFuel
    Presenting: Ask Me Anything With Melanie Deziel
    Presenting: More Brain, Less Storm: The Power Of The Creative Process

    Andrea-Fryrear

    Andrea Fryrear@AndreaFryrear

    Agile Marketing Coach & Trainer, Co-Founder, AgileSherpas
    Presenting: Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects

    Jay-Baer

    Jay Baer@jaybaer

    Founder, Convince & Convert
    Presenting: Ask Me Anything With Jay Baer
    Presenting: Courageous Content: 6 Ways to Get Noticed Amidst the Noise

    Jay Acunzo

    Jay Acunzo@jayacunzo

    Founder, Marketing Showrunners
    Presenting: Start Here: How to Make Things that Make a Difference by Changing How You Begin

    Andy-Crestodina

    Andy Crestodina@crestodina

    Co-Founder & CMO, Orbit Media Studios
    Presenting: Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions
    Presenting: SEO Workshop

    A. Lee Judge

    A. Lee Judge@ALeeJudge

    Co-Founder & CMO, Content Monsta
    Presenting: Ask Me Anything With A. Lee Judge
    Presenting: Be Content

    JonathanCrossfield

    Jonathan Crossfield@Kimota

    Content Writer & Storyteller, Freelance
    Presenting: Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)
    Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

    Kathy-Klotz-Guest

    Kathy Klotz-Guest@kathyklotzguest

    Founder, Keeping It Human
    Presenting: Fearless Content Teams: Creating a Safe Place for Unsafe Ideas

    Joe Pulizzi

    Joe Pulizzi@JoePulizzi

    Founder, Content Marketing Institute
    Presenting: Ask Me Anything With Joe Pulizzi
    Presenting: Keynote - Where Do We Go from Here? Disney, Diversification & The New Marketing Business Model

    Brian-Fanzo

    Brian Fanzo@iSocialFanz

    Virtual Keynote Speaker, iSocialFanz
    Presenting: What Podcasting & TikTok Can Teach Us About Creating Empathetic Content!

    Amy Balliett

    Amy Balliett@AmyBalliett

    Founder & CEO, Killer Visual Strategies
    Presenting: Marketing to Gen V: Engaging the Visual Generation

    RichSchwerin

    Rich Schwerin@Greencognito

    Senior Content Strategist, Autodesk
    Presenting: The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy

    AmandaTodorovich

    Amanda Todorovich@amandatodo

    Senior Director of Digital Marketing & Health Content, Cleveland Clinic
    Presenting: #CMWorld Cleveland Clinic Health Summit
    Presenting: The Test of Time: Long-Term Success at the Cleveland Clinic

    Zari-Venhaus

    Zari Venhaus@zvenhaus

    Director of Corporate Marketing Communications, Eaton
    Presenting: Developing Global Content for Local Audiences

    Amber-Naslund

    Amber Naslund@AmberCadabra

    Principal Consultant, Content Solutions, LinkedIn
    Presenting: Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World

    Luvvie-Ajayi-Jones

    Luvvie Ajayi Jones@iLuvvit

    New York Times Bestselling Author & CEO, AweLuv Inc.
    Presenting: Keynote

    Nancy-Harhut

    Nancy Harhut@nharhut

    Co-Founder & Chief Creative Officer, HBT Marketing
    Presenting: 10 Human Behavior Hacks that Make Your Email Crazy Effective

    Andrew Davis

    Andrew Davis@DrewDavisHere

    Keynote Speaker & Best-Selling Author, Monumental Shift
    Presenting: Ask Me Anything With Andrew Davis
    Presenting: Limit Less: How Successful Brands Increase Their Revenue, Generate More Leads, and Spread Their Message in a Crowded Marketplace

    Cathy-McKnight

    Cathy McKnight@cathymcknight

    VP of Strategy & Consulting, The Content Advisory
    Presenting: Learn How to Move from Mayhem to Momentum by Building a Content Strategy
    Presenting: Technology Forum: From Figuring Out Your Audience to Gaining Market Share - A Tech Company's Guide to Effective Content Marketing

    Tamsen-Webster

    Tamsen Webster@tamadear

    Founder & Chief Message Strategist, Find The Red Thread
    Presenting: Ask Me Anything With Tamsen Webster
    Presenting: Pressure Test Your Message

    Val-Swisher

    Val Swisher@valswisher

    Founder & CEO, Content Rules, Inc.
    Presenting: The Personalization Paradox

    Giselle-Abramovich

    Giselle Abramovich@GAbramovich

    Executive Editor of Enterprise Thought Leadershhip, Adobe
    Presenting: Trade Secrets: How the World's Most Successful Content Marketers Deliver Results

    Tim-Riesterer

    Tim Riesterer@TRiesterer

    Chief Strategy Officer, Corporate Visions
    Presenting: Account Expansion: The Conversations, Content & Collaboration that Grow Customers

    Sydni-Craig-Hart

    Sydni Craig Hart@SydniCraigHart

    CEO, Smart Simple Marketing
    Presenting: Ask Me Anything With Sydni Craig-Hart
    Presenting: Compelling Multicultural Marketing: What You're Missing, What's Working Now and How to Get Results

    Ardath Albee

    Ardath Albee@ardath421

    Interim VP of Marketing, Modus
    Presenting: Account Expansion: The Conversations, Content & Collaboration that Grow Customers
    Presenting: Take a Sales Enablement Approach to RevOps
    Presenting: Use Serial Storytelling to Drive Demand for Complex Solutions

    Liz-Willits

    Liz Willits@lizwillits

    Founder, Liz Willits
    Presenting: Email Automation Crash Course: How to Create Emails People Want to Read

    Zontee-Hou

    Zontee Hou@ZonteeHou

    Head of Strategy, Convince & Convert
    Presenting: Financial Services Forum

    Maureen-Jann

    Maureen Jann@NeoLuxeMo

    Chief Marketing Strategist, NeoLuxe Marketing
    Presenting: Content Marketing for Marketing Agencies: Make Your Services Sing
    Presenting: The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

    Doug-Kessler

    Doug Kessler@dougkessler

    Creative Director & Co-Founder, Velocity Partners Ltd
    Presenting: Let's Steal from The World's Most Awesome Content

    Jared-Johnson

    Jared Johnson@jaredpiano

    Founder & Content Producer, Shift.Health Network
    Presenting: #CMWorld Cleveland Clinic Health Summit

    Ashley-Zeckman

    Ashley Zeckman@azeckman

    Senior Director, Inprela Communications
    Presenting: Staying Power: How Authentic Storytelling can Transform Your Marketing from One-Hit Wonder to Lasting-Legend

    Ahava-Leibtag

    Ahava Leibtag@ahaval

    President, Aha Media Group
    Presenting: Writing with No Respect: Find Out What it Means to Me

    Christine-Michel-Carter

    Christine Michel Carter@cmichelcarter

    Strategy Consultant, Minority Woman Marketing LLC
    Presenting: Ask Me Anything With Christine Carter
    Presenting: Creating Authentic Content for a $1.5 Trillion Audience

    Carmen-Hill

    Carmen Hill@carmenhill

    Principal Content Strategist & Writer, Chill Content
    Presenting: Combining Story + Structure to Create a Sustainable Content Marketing Strategy

    Laura-Ramos

    Laura Ramos@lauraramos

    VP & Principal Analyst, Forrester Research
    Presenting: Drive Your Content Transformation From The Bottom Up

    Shafqat-Islam

    Shafqat Islam@shafqatislam

    Co-Founder & CEO, NewsCred
    Presenting: Ask Me Anything with Shafqat Islam & Alex Cheeseman
    Presenting: Beyond Breaking the Rules: Why Connections in Marketing Matter More Than Ever

    Jennifer-Jordan-Robustell

    Jennifer Jordan Robustelli@jenastelli

    VP & Head of Content, USA, Babbel
    Presenting: Flood The Zone! A New System For Creating Compelling Social Video

    Jacquie-Chakirelis

    Jacquie Chakirelis@JacquieChak

    Director of Digital Strategy, Quest Digital
    Presenting:

    Even the best statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you'll consider the most helpful and influential in your daily professional marketing lives, which is why we'd love it if you'd please share the name of content marketers that influence you most in the comments section below.

    To further your own content marketing expertise, here's a bonus list of some of our best recent posts about content marketing:

    If you'd like to learn more about creating a successful B2B influencer marketing campaign, you're in luck! Our CEO Lee Odden will be presenting at Content Marketing World on the topic. Here are the details:

    Tuesday, October 13th – 4:00pm – 4:30pm Eastern

    Workshop with Lee Odden & Ursula Ringham, Global Head of Influencer Marketing at SAP
    Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands

    We hope to see you virtually at the Content Marketing World conference, and be sure to follow us on Twitter at @toprank for real time updates during the conference.

    The post 50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld appeared first on Online Marketing Blog - TopRank®.


    Wed, 07 Oct 2020 10:30:35 +0000
  • New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic

    Professionals Wearing Masks and Bumping Elbows

    Professionals Wearing Masks and Bumping Elbows

    Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape.

    Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020 has been a year of unprecedented upheaval for our profession, along with most every other.

    The impact of COVID-19 on B2B content marketing is a direct and prevalent focus in CMI’s latest report, which helps leaders and practitioners in the field understand how their peers are reacting and adapting to a disruptive global event.

    B2B Content Marketing in the Age of COVID-19

    You can find the full report here, but today I’ll share five particular stats and insights that struck me as noteworthy in the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report.

    1. Content strategies are changing, both short-term and long-term

    Slowly but surely, we’ve been making progress. Forty-three percent of respondents this year reported having a documented content strategy, which is a bit disappointing on its own, but encouraging when you looking at the running trend:

    • 2020: 43%
    • 2019: 41%
    • 2018: 39%
    • 2017: 37%

    That’s remarkably steady and consistent growth! I might argue we’re still lagging behind on the whole, but progress is progress. Having said that, it is a bit ironic that at a time where more B2B marketers than ever have gotten their strategy down on paper, we’re being forced to crumple it up and rewrite it.

    [bctt tweet="“It’s a bit ironic that at a time where more B2B marketers than ever have gotten their strategy down on paper, we’re being forced to crumple it up and rewrite it.” @NickNelsonMN @CMIContent #ContentMarketing" username="toprank"]

    Maybe that’s a bit strong, but 70% of respondents in the CMI survey said the pandemic has had a major or moderate impact on their B2B content strategy. Two-thirds indicated that the nature of their adjustments are both short-term and long-term.

    CMI Image A

    With this in mind, if you’re among the majority that still hasn’t developed a documented content strategy, this might be a good time to flesh one out that strikes this balance between the big and small pictures. During times of turbulence (and long-distance collaboration), it’s always good to have a single source of truth. Last year I provided a simple three-point checklist for documenting your content strategy, and the guiding principles still apply.

    1. Adjustments to messaging and targeting are the top reactive priorities

    Asked about the specific changes their organizations have made in response to COVID-19, the top answer – selected by 70% of B2B marketers – was “Changed targeting/messaging strategy.” The most common answers after that were “Adjusted editorial calendar” and “Changed content distribution/promotion strategy.”

    CMI Image B

    Nothing too surprising about this. It goes without saying many marketing messages and campaigns that were conceived before the pandemic became irrelevant (if not blatantly tone-deaf) when the world was flipped on its side. Brands everywhere have been forced to fundamentally rethink what they’re saying, and who they’re saying it to.

    For that reason, I’m a little surprised that responses like “Reexamined customer journey,” “Increased time spent talking with customers,” and “Revisited customer/buyer personas” were all so low on the list. This does feel like a good time to get back in tune with the preferences and pain points that guide people toward our solutions.

    1. Measurement methods have mostly remained stable

    Another finding that stands out to me in the chart above is that “Adjusted key performance indicators” and “Changed content marketing metrics” were at the very bottom. For better or worse, it appears that most teams are sticking to the same yardsticks now as they were a year ago.

    Maybe that’s a good thing! If you’ve truly locked down your measurement strategy in a way that accurately proves out results and fosters constant refinement and optimization, it probably shouldn’t change based on outside circumstances. However, according to the 2020 Marketing Measurement & Attribution Survey from Demand Gen Report, 40% of marketers said their company’s current ability to measure and analyze marketing performance and impact “needs improvement,” while only 13% said they felt they were “excellent” in this regard.

    So perhaps reporting and analytics simply aren’t viewed as a priority at this time. I find that troubling, because in a time of widespread budget cuts and resource drains, the ability to demonstrate the revenue impact of marketing activities is arguably more important than ever.

    1. Content creation challenges, not pandemic-related issues, are holding back success

    Among those who rated their organization’s overall level of content marketing success in the past year as “Minimally Successful” or “Not at All Successful,” CMI broke down contributing factors in order to identify the most prevalent barriers. While the fairly broad “Pandemic-related issues” was available as an option, this was actually among the least common responses. At the top of the list, cited by 63% of laggards, was “Content creation challenges.”

    These challenges can take various forms (some of which can be doubly categorized as pandemic-related issues).

    “Our company needs more content. We serve a deep niche and few people understand our industry well enough to pop in and do small projects for us,” said one anonymous respondent quoted in the report.

    Said another: “Clients are getting bombarded with electronic information especially now since in-person meetings and events are on hold. How do we create compelling content that gets distributed in a way that stands out from the clutter?”

    1. Virtual events and live-streaming increased but not THAT much

    Among content types used by B2B marketers over the past 12 months, the biggest risers from last year are those you would expect:

    • Virtual events/webinars/online courses increased from 57% to 67%
    • Live-streaming increased from 10% to 29%

    These are hefty jumps … but they still don’t point to ubiquity, by any means. There remains untapped opportunity on the frontier of online experiences, although clearly it’s getting crowded in a hurry. The second quote shared in the previous section points to this challenge, which is at the same time both new and old.

    Break through the clutter and earn attention: Amidst so much transformative change, this eternal edict of content marketers stays the same. We’re currently just seeing it play out in a new environment.

    [bctt tweet="“Break through the clutter and earn attention: Amidst transformative change, this eternal edict of content marketers stays the same.” @NickNelsonMN @CMIContent #ContentMarketing" username="toprank"]

    Virtual events and live-streams have much potential for engagement and interactivity. We might receive some inspiration on these fronts when the folks behind this report bring their anticipated annual event, Content Marketing World, into the virtual realm this year for the first time. It’s going down on October 13-16, and our own Lee Odden will be delivering a presentation: Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands.

    As Lee will illustrate, influencer marketing should be a piece of the puzzle in forward-looking B2B strategies. Many of the other trends outlined here will converge and shape the future of content marketing.

    The post New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic appeared first on Online Marketing Blog - TopRank®.


    Tue, 06 Oct 2020 10:30:45 +0000
  • B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook

    2020 September 25 MarketingCharts Chart

    2020 September 25 MarketingCharts Chart

    US B2B Digital Advertising 2020

    B2B advertisers are relying more than ever before on paid ads, with a 22.6 percent increase for 2020 in B2B digital ad spending, contributing to a total spend that is expected to top $8 billion in the U.S. alone by the end of the year, according to newly-released forecast data of interest to digital marketers. eMarketer

    The 'Purpose Gap' Facing Many B2B Brands

    86 percent of senior-level B2B professionals see clear brand purpose articulation as important, however just 24 percent see activated purpose within their organization two of several insights of interest to online marketers in new survey data from the Association of National Advertisers (ANA) and others. MarketingProfs

    How Bad Data Hurts B2B Companies

    88 percent of B2B marketers see quality data as important in executing a successful account-based-marketing (ABM) strategy, while some 27 percent aren't certain how much of their data is accurate, according to recently-released survey data. Demand Gen Report

    Chatbot Usage Has Nearly Doubled in B-to-B Marketing This Year

    The use of chatbots in conversational marketing has risen 92 percent year-over-year, while live chat usage expanded by some 35 percent and social media interactions grew by 31 percent over the same period, according to recently-released survey data. Adweek

    Facebook launches Facebook Business Suite, an app for managing business accounts across Facebook, Instagram and Messenger

    Facebook has rolled out its tool for businesses to manage multiple Instagram, Facebook and Messenger profiles and pages in a unified location, with the release of its Facebook Business Suite utility, featuring post scheduling, ad creation, and insight data, the social media giant recently announced. TechCrunch

    Global brands advance towards 'holy grail' of cross-media measurement

    An ambitious global cross-media measurement proposal framework featuring a new publisher log-based solution utilizing Virtual ID (VID) has been put forth as part of a major push by the World Federation of Advertisers (WFA) and brands, the WFA's Cross-Media Working Group recently announced. The Drum

    2020 September 25 Statistics Image

    Google Combines Custom Affinity and Custom Intent Into Custom Audiences

    Google has rolled out changes giving advertisers new Google Ad audience features across display, YouTube and discovery campaigns, refining and combining previously separate audience intent and affinity tools, the search giant recently announced. Search Engine Journal

    LinkedIn launches Stories, plus Zoom, BlueJeans and Teams video integrations as part of wider redesign

    LinkedIn (client) has rolled out its ephemeral video and photo LinkedIn Stories feature, expanded platform search functionality, and video chat for direct messaging three of an array of new additions of interest to digital marketers, the firm recently announced. TechCrunch

    New open source robots.txt projects

    Google has released a specification testing tool for websites seeking to adhere to its Robots Exclusion Protocol, along with a parsing and matching utility for improved robots.txt web crawler indexing information, the search film recently announced. Google Webmaster Central Blog

    What Should B2B Vendor Websites Focus on as the Pandemic Affects Purchase Behavior?

    68 percent of B2B buyers say that their purchase cycles have lengthened since 2019, with the most common buying journeys lasting between one and six months, while 53 percent consider web search a top research method, followed by 41 percent who consider vendor websites a top evaluation method, according to recently-released data. MarketingCharts

    ON THE LIGHTER SIDE:

    2020 September 25 Marketoonist Comic

    A lighthearted look at “lifestyle brands” by Marketoonist Tom Fishburne Marketoonist

    Overwatered Houseplants Hoping Woman Goes Back to Work Soon The Hard Times

    TOPRANK MARKETING & CLIENTS IN THE NEWS:

    • Lee Odden Stop Telling The Same Old Story Mark Armstrong
    • Nick Nelson 10 Tips for Changing the Way You Think About Your Small Business Small Business Trends
    • TopRank Marketing Why Convenience Is Essential Forbes

    Have you found your own key marketing stories from the past week of news? Please let us know in the comments below.

    Thank you for taking the time to join us for the weekly B2B marketing industry news, and we hope that you will return again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

    The post B2B Marketing News: Rising B2B Ad Spend, Enterprise Chatbot Usage Doubles, B2B’s Purpose Gap, & New Tools From Google & Facebook appeared first on Online Marketing Blog - TopRank®.


    Fri, 25 Sep 2020 10:30:09 +0000
  • What Does Award-Winning B2B Influencer Marketing Look Like?

    Professional businessman making a heart with his fingers image.

    Professional businessman making a heart with his fingers image.

    In a time of increased competition and uncertainty, standing out is more important than ever.

    Of course there's plenty of B2B marketing that stands out, but what kind performs? Is it ads, content marketing, SEO, social, ABM or influence?

    At TopRank Marketing we make it our business to deliver on and exceed expectations for content experiences that will inspire customers through influencer marketing. But what does award-winning B2B influencer marketing look like?  How can you infuse your own campaigns with the type of powerful elements that combine to deliver stellar marketing performance?

    To help answer those questions, let’s take a look at two highly-successful efforts from our clients LinkedIn and Alcatel-Lucent Enterprise (ALE) to find out what common elements both campaigns share to make for decidedly uncommon success.

    Award Winning B2B Influencer Marketing in Action

    Awards Image

    We were thrilled that the Association of National Advertisers (ANA) B2 Awards awarded TopRank Marketing its silver winner in the social media category, for our work with LinkedIn in the successful “LinkedIn’s Social-First Approach to Engaging Influencers & Audiences Alike” campaign, and that the 2020 Content Marketing Awards has selected TopRank Marketing as a finalist in its best content marketing program in technology, for our work with Alcatel-Lucent Enterprise (ALE) in the successful “IT Vanguard Awards” campaign.

    The ANA’s B2 Awards recognize the top performing B2B marketers with a unique focus on driving demonstrable business results, and in 2020 entrants submitted in 47 categories which have evolved to reflect the growing role of B2B marketing and rapid industry changes.

    The 2020 Content Marketing Awards recognize and award the best content marketing projects, agencies and marketers in the industry each year, recognizing all aspects of content marketing, from strategy to distribution, from design to editorial, and is the leading international awards program for corporate content creation and distribution.

    LinkedIn’s Social-First Approach to Engaging Influencers & Audiences Alike

    LinkedIn Case Study Image

    The average daily time that a user spends on social media is approximately 153 minutes (Statista). And, with 706+ million registered users (63 million of which are in decision-making positions), the LinkedIn platform presents a big opportunity for brands to engage their target audience. (LinkedIn).

    But reaching and connecting with both marketers and sales professionals has become increasingly difficult due to the overload of information thrown at them each day. The brand LinkedIn also faced this challenge, even on their own platform.

    So, in order to better reach these decision makers, LinkedIn Marketing and LinkedIn Sales Solutions set out to create a social-first campaign that would communicate authentically to then attract attention to specific LinkedIn Showcase Pages. Goals included:

    • Increase engagement and continue to humanize LinkedIn as a brand by partnering with well respected industry experts to share real-life struggles, stories and obstacles with a focused audience.
    • Drive new audiences to the targeted Showcase Pages via the influencer’s audiences (that were not already following or engaging with the LinkedIn brand).
    • Continue to nurture and grow relationships with the influencers themselves as part of an ongoing influencer program.
    • Engage the audience in-channel (versus sending to alternate content off platform).

    LinkedIn Campaign Insights & Strategy

    LinkedIn Image

    To create and optimize this social-first influencer content campaign, specific insights and strategies were leveraged:

    • High-level audit of the LinkedIn Marketing and Sales Showcase pages to identify the most engaging content based on:
      • Content Length
      • Topic
      • Visuals
      • Featured Influencers
      • Best Publishing Time/Day
    • Identification of best-fit target influencers based on:
      • Audience Relevance
      • Participation Likelihood
      • Best Stories
      • Relevance and/or admiration of target audience
    • Research into appropriate hashtags for the campaign.

    Based on these insights a campaign approach was created, including:

    • A messaging/post formula including:
      • Context at the beginning of each post
      • Tagging the contributing influencer
      • Showcasing their story/insights
      • Utilizing hashtags
      • Compelling visuals
    •      Activation of influencers when posts went live.

    Influencer Content Campaign Concept

    In order to better reach an overloaded audience, we focused on the idea of partnering with influencers to make professional networking more personal vs. more traditional “best practices” content that fills most professionals' social feeds.

    Instead, relevant influencers we asked to share real-life stories based on 3 key questions:

    • Describe a defining moment in your career and how it shaped you as a marketer or sales professional.
    • What is one thing not on your LinkedIn profile that people should know about you?
    • Who is one rising star in your field that you’d like to recognize? What makes them amazing?

    By shifting from purely professional content to a combination of professional and personal, LinkedIn was able to better connect with the audience around their own professional opportunities and provide them a platform to engage directly with experts they respect.

    B2B Social Influencer Campaign Results

    Results for this influencer marketing and social media program exceeded all target goals. Below is a breakdown of the results:

    #MyMarketingStory

    • 239% above reaction benchmark
    • 348% above comment benchmark
    • 150% above shares benchmark
    • 100% influencer activation around the campaign

    #MySalesStory

    • 247% above reaction averages/goal
    • 215% above comment averages
    • 400% above shares averages
    • 100% influencer activation around the campaign

    Influencer Metrics

    • 14 influencers activated (leading to 75+ over time)
    • 228 total social posts (excludes LinkedIn data)
    • 853 engagements (excludes LinkedIn data)
    • 5.84M estimated reach (excludes LinkedIn data)

    LinkedIn Social Influencer Campaign Insights

    The goal of this campaign was to drive authentic engagement, on platform, between LinkedIn and their customers. With over 706 million registered users including 63 million in decision-making positions, LinkedIn Marketing and LinkedIn Sales created a powerful and successful social-first campaign leveraging LinkedIn Showcase Pages by connecting with content on both a personal and professional level.

    LinkedIn Looks at What’s Next in Marketing Content Together

    “At LinkedIn, we’ve worked with the TopRank Marketing team for about two to three years now, and what I really like about working with TopRank is they really, truly come to the table as collaborative partners,” Judy Tian, marketing manager at LinkedIn observed.

    “I’ve worked with a number of agencies where in marketing, I’m asking for deliverable A and they just give me deliverable A. But what’s great about TopRank is they also think about B, C, and D and really try to push my thinking of what’s next,” Judy added.

    “I think in marketing you are only as good as the creativity of your team and your ideas. The more voices that we bring to the table and the more proactiveness and willingness of everyone contributing ideas, the better off your marketing campaigns will be, and for us at LinkedIn, TopRank has truly become an extension of our own marketing team,” Judy explained.

    TopRank Marketing & Alcatel-Lucent Enterprise Not Afraid To Innovate: The IT Vanguards Awards Program

    Alcatel Screen Shot

    Alcatel-Lucent Enterprise (ALE), a 100-year-old business technology company, decided it was time to raise the stakes in sales funnel management. While ALE had hundreds of contacts, the company was not achieving the desired traction with their current methods.

    Their big idea was a recognition program for IT network and IT enterprise communications leaders. By celebrating industry leaders, ALE hoped to forge stronger relationships with clients and prospects and build a more robust contact list.

    But how could ALE make sure that this seed of an idea produced the desired fruit not only in its inaugural year but in years to come? The company looked to TopRank Marketing to help them create an innovative program, unlike anything that had been done before.

    TopRank Marketing provided end-to-end support for the initiative, collaborating with ALE on branding the IT Vanguards program, and then executing a strategic marketing plan which included influencer engagement, press releases, LinkedIn Pulse content, emails, and blogs.

    The IT Vanguards website doubled as a way to collect nominations and celebrate the winners. Once the winners were announced, the IT Vanguards website was populated with the honorees’ top leadership advice. These insights positioned both the winners and ALE as thought-leaders while also providing meaningful value long after the close of the program.

    All milestones from announcing the program to celebrating the winners were promoted using a strategic blend of content marketing, influencer marketing, and social media. The content was amplified on social channels through paid ads as well as posts by ALE employees, program judges, honorees of the IT Vanguards program, and relevant third-party organizations and industry associations.

    Results of the IT Vanguards Program

    By all definitions, the IT Vanguards program was a resounding success. With more than 50 quality, relevant nominations, the IT Vanguards program was an effective means to identify and celebrate the best IT network and IT enterprise communications leaders.

    The program also excelled as a way to generate brand awareness and engagement. There were nearly 14,000 combined landing page views during ten weeks of contest promotion. On social channels, the program boasted 100% engagement from program judges and honorees through activities such as direct conversations with the ALE and TopRank Marketing teams, social sharing, and internal sharing.

    The program also spurred third-party recognition of the honorees’ prestigious achievement, including press releases and special ceremonies held by the honorees’ local governments, school boards, and companies. These activities further heightened the credibility of the IT Vanguards program and the market leadership position of ALE.

    Lastly, the IT Vanguards program delivered in terms of business development. Using the IT Vanguards program to celebrate the IT network and IT enterprise communications leaders, ALE generated opportunities for meaningful conversations with prospects. The company attributes three million in the pipeline to the campaign.

    We’re honored...

    ...to win the ANA B2 Awards silver award for our combined efforts with LinkedIn an especially strong campaign as we outlined above, and to be named a finalist at the 2020 Content Marketing Awards in the best content marketing program in technology category for our joint efforts with ALE.

    Get Your Own Award-Winning Results From TopRank Marketing

    TopRank Marketing, the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report, delivers award-winning work to clients including LinkedIn, AT&T, Adobe, SAP, Dell, 3M, monday.com and others. Contact us today to discover how we can help create award-winning marketing for you.

    For additional new case studies and to learn more about B2B influencer marketing trends, best practices and predictions for the future, be sure to access the all new 2020 State of B2B Influencer Marketing Report, which features insights from hundreds of marketers surveyed as well as expert analysis by the TopRank Marketing team and contributions from top B2B influencer marketing professionals from SAP, LinkedIn, AT&T Business, Adobe, Traackr, IBM, Dell, Cherwell Software, monday.com and more.

    B2B Influencer Marketing Report Preview

    The post What Does Award-Winning B2B Influencer Marketing Look Like? appeared first on Online Marketing Blog - TopRank®.


    Wed, 23 Sep 2020 10:30:38 +0000
  • 5 Ways B2B Marketers Can Boost Productivity and Focus

    Focused and Productive B2B Marketer

    Focused and Productive B2B Marketer

    Across every industry, profession, and discipline, work productivity is in peril.

    How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in the midst of economic turmoil. Through it all, many of us have been acclimating to a remote work setting that upends our established workflows and routines.

    Frankly, we all deserve a pat on the back for being able to stay focused on work at all. So go ahead and give yourself one. But with plenty left to accomplish here in 2020, there’s little time to sit back and take a beat.

    Marketing is a field that’s especially susceptible to negative productivity impacts at a time like this. We’re scrambling to adapt to changing circumstances for our companies, clients, and strategies. We’re rewriting best practices on the fly. And in a job where creativity is often a driving force, we’re trying to keep our minds clear and energized enough to produce unique and high-quality content.

    If you find yourself looking for new ways to power up your team’s productivity (or your own) and get more done each day, here are a few suggestions that might help.

    Boosting B2B Marketing Productivity

    Based on my own experiences and some tips shared by others around the web, here are five techniques that are working when it comes to finding your groove and producing great work in tough times.

    1 Find and Preserve Your Productivity Pockets

    Right now, each day can feel like a constant barrage of forces beckoning us away from the work we are trying to get done. Setting aside everything happening in the outside world, there are the things going on in your own space maybe kids at home from school, or increased familial commitments, or a roommate who’s sharing an “office” (living room) with you.

    As I wrote when sharing my own experiences as a content marketer in the pandemic, I believe it’s essential to carve out “productivity pockets” dedicated periods of time where you can completely tune into your work, uninterrupted. Use this pocket to tackle your most intensive tasks.

    It may be that your circumstances aren’t conducive to routinely scheduling this productivity pocket during standard work hours. In these cases, aim to create asynchronous structures that enable active collaboration with your coworkers, even if it’s not simultaneous.

    [bctt tweet="“It’s essential to carve out 'productivity pockets' dedicated periods of time where you can completely tune into your work, uninterrupted. Use this pocket to tackle your most intensive tasks.” Nick Nelson @NickNelsonMN" username="toprank"]

    2 Scrutinize the Purpose Behind Meetings and Video Calls

    At Digital Summit MPLS 2019, Workfront’s Mike Riding shared marketing productivity tips and noted that almost two-thirds of marketers point to meetings as the No. 1 barrier that gets in the way of their work. One year later, the environment has changed but that underlying issue has not; if anything, it’s magnified.

    Zoom fatigue is real, y’all.

    Riding listed five reasons why meetings exist:

    1. Give information
    2. Get information
    3. Develop ideas
    4. Make decisions
    5. Create warm, magical human contact

    I would argue that in many cases, only the last one requires an actual meeting (and while the warmth and magic may feel a bit more artificial through a computer screen, they are still plenty valuable). Now more than ever, his recommendations for managing meeting overload are worth heeding:

    • Shave meeting times from 60 minutes to 30 minutes when possible.
    • Decline meetings that don't have a set agenda.
    • Stack meetings back-to-back so as to minimize unproductive gaps in between.
    • And, as suggested above, block out time for your real work that is off-limits for scheduling meetings.

    3 Consume New and Unfamiliar Content

    Yes, it’s worthwhile to keep an eye on what your peers in the B2B marketing world are doing to stay informed and inspired. But I would also advise moving outside of your typical lane or comfort zone. Look into successful examples of B2C marketing campaigns to see how brands are connecting with their customers in empathetic, humanized ways. Watch a show or movie on Netflix that is beyond your usual genre mix. Play a story-driven video game. Read a new book.

    Sameness, silos, and unrelenting routines can be destructive for creativity and productivity. As we like to say around here … Break free!

    4 Unplug During the Weekend

    Just as it’s important to have dedicated and uninterrupted work time, it is equally important to have dedicated and uninterrupted non-work time. The nature of our current situation is that work/life balance can be exceedingly difficult to maintain. If you can, try to keep the weekends to yourself.

    This doesn’t mean you need to lay around and do nothing all day on Saturday and Sunday. In a recent post at Forbes on developing weekend habits to boost happiness and productivity, Syed Balkhi offers up ideas like going on solo “dates” and conducting weekly personal check-ins. The idea is to occupy yourself with enjoyable and invigorating activities, so you can return to the grind on Monday morning feeling refreshed and motivated.

    Bottom line? It’s tough to be professionally productive if we aren’t personally content and fulfilled.

    5 Manage Attention, Not Time

    We recently helped our clients at monday.com put together a collection of tips on maximizing creative team output from a varied field of influential experts. All of the insights are worth perusing for those interested in the subject at hand, as is the accompanying guide, 7 Habits of Highly Productive Marketing and Design Teams. One concept that was raised multiple times in these contributions was a shift in mindset: from time management to attention management.

    “The biggest challenge for getting important work done is not that we don’t have enough time. It’s that we have too many distractions,” said author and speaker Maura Nevel Thomas. “This is especially true for creative professionals who need to maximize their imagination, innovation, and inspiration. Instead of time management, focus on attention management.”

    “One often-undervalued component of this is daydreaming,” she added, “which is when new ideas and insights form a necessity for creative professionals.”

    This ties back to the first recommendation above. You may very well produce more (and better) output during the one hour in the evening where you can fully focus and commit yourself to the work, as opposed to three hours during the day where you’re being continually pulled away by family, emails, chat messages, and meetings.

    [bctt tweet="“The biggest challenge for getting important work done is not that we don’t have enough time. It’s that we have too many distractions.” Maura Nevel Thomas @mnthomas" username="toprank"]

    Find Your Edge and Finish Strong in 2020

    Talent, tactics, technologies … they all contribute to successful results for B2B marketing organizations. But heightened productivity is that one difference-making intangible that can really set apart high-performing teams.

    Finding and maintaining a strong level of productivity may require different mindsets and techniques than it did a year ago. Identify habits and routines that work for you and your teammates, get locked in, and produce your best work for the rest of the year and beyond.

    Want more guidance on doing more with less? Uncover 5 Time-Saving Tips to Overclock Your B2B Marketing Efficiency from our own Lane Ellis.

    The post 5 Ways B2B Marketers Can Boost Productivity and Focus appeared first on Online Marketing Blog - TopRank®.


    Mon, 21 Sep 2020 10:30:49 +0000
  • Get Ready For Video In 2021: Watch 5 Creative Examples of B2B Marketing on YouTube

    Smiling man against a creative colorful background image.

    Smiling man against a creative colorful background image.

    What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns?

    Let’s take a look!

    Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is considered as the world’s number two search engine, making it nearly inescapable for B2B marketers seeking to host and promote video content. While not necessarily out of this world, YouTube’s orbit casts a wide swath in the B2B marketing universe.

    Planets VisualCapitalist Image

    During the pandemic, video and webinar content has seen the largest increase in views according to recently-released PathFactory survey data, leading the Association of National Advertisers (ANA) to suggest that “Now Is the Time for B2B Content.”

    64 percent of B2B buyers have increased their use of online video during the pandemic, according to newly-released report data from Google and Ipsos, which has also showed a whopping 88 percent increase in the usage of digital marketing overall.

    Think With Google Chart

    Another study by MediaPost and Bombora also saw increased interest in video during the global health crisis a move that’s not surprising considering the power of video to drive authentic engagement in as little time as possible, as we’ll see in our five examples from B2B firms using YouTube in creative ways. First, however, let's look into the latest news surrounding YouTube.

    What’s New At YouTube?

    YouTube just launched a beta trial of its new YouTube Shorts 15-second vertical video creation function presently only for users in India with a global rollout planned joining Instagram’s recent test of its similar Instagram Reels capability.

    YouTube Shorts Image

    These short video features squarely spring from the popularity of TikTok, and have come at a time when the beleaguered company now sought for acquisition by Oracle* has faced significant challenges with its U.S. operations. Oracle’s proposed deal with TikTok owned by ByteDance, its parent company in China has met with initial approval by some advertisers.

    Oracle, which has recently forged partnerships with firms including Zoom, may at first seem like an odd fit for the acquisition of an app dedicated to short-form video creation and sharing, however should it succeed in controlling TikTok’s U.S. operations it would undoubtedly lend a significant infusion of enterprise-level business exposure.

    That could pave the way for increased B2B use of the type of short videos that can be created with TikTok, Instagram Reels, and YouTube Shorts, and with ever-more content being viewed on smartphones, vertical video undoubtedly has a massive audience.

    YouTube which said that its Shorts feature provides a way to “discover, watch and create short, vertical videos on the YouTube app.” has allowed users worldwide to upload short vertical video using the #Shorts hashtag, which will feature Shorts videos on YouTube’s coveted homepage.

    YouTube Shorts video can include music and feature multiple segments and playback speeds, along with timers for recording hands-free video, the firm said.

    The rise of vertical video brought on by TikTok and now Instagram and YouTube may end up making the format another standard digital asset for B2B marketing design teams, with its own strengths in areas such as mobile, and weaknesses in others such as display on traditional desktop and non-smartphone devices.

    On the advertising front, YouTube is planning to launch engaged-view conversions (EVC) metrics by the end of the year, bringing data on viewers who watch at least 10 seconds of a video ad and subsequently click away, yet nonetheless end up converting within a set number of days, YouTube recently noted.

    “By the end of the year, we will make engaged-view conversions a standard way of measuring conversions for TrueView skippable in-stream ads, local campaigns and app campaigns,” Nicky Rettke, YouTube director and product manager of YouTube Ads, explained in a recent post on the Google Ads & Commerce Blog.

    On the live-streaming front, YouTube has continued to embrace the multi-billion dollar esports vertical   which is comprised of more than 400 million players globally offering a number of advertising opportunities for certain B2B brands.

    Whether 2021 will see more B2B brands sponsoring esports players or events remains to be seen, however B2B marketers may be taking a closer look at opportunities in esports, as Rosalyn Page recently examined in “What Brands Need to Know about Esports.”

    Live-streaming has also gained momentum in the relatively new area of streaming e-commerce, backed by firms including Amazon, and as Bloomberg News recently reported, the practice is expected to generate more than $100 billion in global sales in 2020.

    While more video is being watched than ever due to the pandemic, a significant amount of video seen on social media timelines is viewed with the sound turned off, making it more important than ever to ensure all video content has quality subtitling available along with a #Captioned hashtag.

    A good resource for information about video captioning for YouTube and elsewhere is Meryl Evans, an acknowledged “#Captioned pusher” and a fellow former bulletin board system SysOp.

    In B2B marketing, YouTube video content doesn’t necessarily always need to be traditional camera footage, as alternative formats such as animation are becoming easier to create than ever before, as Victor Blasco, chief executive of Yum Yum Videos recently explored in “Making Animated Marketing Videos That Engage Customers.”

    Now let's jump-cut to five recent examples of B2B marketers using YouTube to tell creative and engaging video stories.

    1 HP’s Dear Future Me

    In more ways than one storytelling is truly at the heart of powerful marketing messages, as witnesses in spades in HP’s new “Dear Future Me” video campaign, which offers a heartwarming spin on the practice of writing a letter to your future self, chronicling the stories of six recent high school graduates who wrote themselves such letters six years ago, when they were in the sixth grade.

    As part of the campaign, HP’s landing page for the initiative offers a downloadable PDF form where anyone can write their own letter, and incorporates a “We can’t wait to meet the future you” message to end the first of the two-part series of mini-documentary videos.

    The second episode lets current sixth graders write letters to their future 2026 selves, and shows them telling their own stories centered around the challenges of the pandemic. “Just try to remember: if you got through this year, you can get through anything,” one student encourages her future self.

    HP’s YouTube video descriptions for the series include handy links to the other video in the series, along with an extra link to subscribe to the firm’s channel a simple yet often-overlooked practice that allows viewers who may have over years trained themselves to ignore YouTube’s own ubiquitous red “Subscribe” button.

    2 Adobe's Honor Heroes

    Adobe’s* “Honor Heroes” campaign, a collaborative global artistic effort to help support the battle against COVID-19, is centered around a single minute of video that has to date tallied nearly 3.5 million views.

    During that one minute the work of artists and other creative people is shown, each piece inspired by the pandemic.

    On Adobe’s YouTube channel the video’s description includes the campaign’s hashtag #HonorHeroes, and a link leading to a section of Adobe’s website with an image of each of the 116 people chosen as heroes, and a link to their respective Instagram profiles. The campaign’s video is also playable from the page.

    Adobe ties the page into their own Instagram account as well, encouraging page visitors to see more about the heroes campaign using the same hashtag this time to link to their Instagram profile and specifically those posts utilizing the campaign hashtag a technique that can be effectively used to move customers to content on various brand social media channels.

    The campaign was also featured on the company’s blog, offering additional context about the campaign with insight from some of those involved, a donation link to the Direct Relief organization, and an embedded instance of the campaign’s YouTube video.

    3 Constant Contact's Power Hour

    Constant Contact regularly publishes video content to its YouTube channel sometimes releasing up to 12 videos weekly making it an important part of the firm’s social media efforts.

    Recent videos have included answering frequent customer questions, spotlight videos on businesses using the platform, a “Pro Series Power Hour” featuring ABC’s Shark Tank star Kevin O’Leary, customer success stories, and a visual series dedicated to using various elements of the firm’s service.

    For Kevin O’Leary’s video, Constant Contact has used a detailed description of the spot, with a link to learn more on their website’s blog along with links to five of the firm’s social media profiles.

    4 Deloitte's A World Reimagined

    In Deloitte's “A World Reimagined: The 2020 Global Millennial Survey” video, the effects of the pandemic on young people in the millennial and Gen Z demographic are visualized and brought to life, highlighting their energy for building a better world.

    In addition to watching the video, a micro-site for the campaign allows visitors to download the related report which surveyed more than 18,000 millennials and Gen Zs across 43 countries view a replay of the initial live-stream video event related to the effort, and offers an infographic for download and sharing.

    The site also includes a Twitter stream of tweets centered around the campaign’s #MillennialSurvey hashtag.

    Deloitte also successfully uses YouTube for its “Life at Deloitte” series of company culture videos, using storytelling to build empathy and trust, a tactic MarketingProfs explored recently in “Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts.”

    5 Ernst & Young's Megatrends 2020 & Beyond

    In its “EY Megatrends 2020 and Beyond” video, Ernst & Young looks ahead to future trends and their overall larger meaning one of its numerous YouTube channel videos exploring the firm's service offerings and helpful financial-related insight.

    Ernst & Young also uses its YouTube profile to share how it has responded to COVID-19, to announce its world entrepreneur of the year, and to archive its live-streaming video from LinkedIn* Live.

    Maliha Aqeel, director of global communications at Fix Network World and former assistant director of brand marketing and communications at Ernst & Young, sat down with our senior content marketing manager Joshua Nite to share a look at the role of B2B company culture in driving employee and customer satisfaction, in "Break Free B2B Series: Maliha Aqeel on How to Ace B2B Company Culture."

    [bctt tweet="Marketers and communicators within organizations have to take the charge. Our job is to take all of those values and say, 'Here's how it could look. Here's how the intangible becomes tangible.' @MalihaQ on #CorporateCulture #BreakFreeB2B" username="toprank"]

    Snap A New B2B Take On Creative YouTube Marketing

    via GIPHY

    YouTube offers much more to marketers than simply being the default spot to host and play back video, with ample social features for B2B brands to highlight other channels to follow, threaded viewer commenting if wanted, the forthcoming YouTube Shorts format, an ever-increasing number of ad formats and placement options, and remains a powerful platform for B2B influencers to engage their audience.

    We hope you've gained at least a few new ideas from looking at the latest news about YouTube, and that you'll find inspiration from the five fine examples we've explored from HP, Adobe, Constant Contact, Deloitte, and Ernst & Young.

    Video is only one facet of a well-rounded B2B marketing strategy, yet one that plays an important role in campaigns that attract, engage, and convert. Find out why firms including Adobe, LinkedIn, SAP, AT&T, Dell, 3M and others have chosen to work with TopRank Marketing drop us a line.

    * Oracle, Adobe, and LinkedIn are TopRank Marketing clients.

     

    The post Get Ready For Video In 2021: Watch 5 Creative Examples of B2B Marketing on YouTube appeared first on Online Marketing Blog - TopRank®.


    Wed, 16 Sep 2020 10:30:32 +0000
  • B2B Marketing Technology in 2021: 5 Key Focuses

    2021 MarTech Image

    Marketer Using Laptop Keyboard

    If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year:

    via GIPHY

    Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always on the money. While certain aspects of Blade Runner’s vision might’ve been frighteningly accurate, Los Angeles is not yet inhabited by flying cars or giant video advertisements projected onto the entirety of skyscrapers.

    With that said, today’s marketers can much more easily look ahead to 2021 suddenly only a few short months away and make educated guesses about what the year will hold. Many of the marketing technologies that will transform business and drive strategies are already on the rise, if not gaining mainstream traction.

    Martech 2021: 5 Trends to for B2B Marketers to Watch

    Businesses and marketing departments might be facing spending restrictions and budget cuts amidst the turmoil of 2020, but marketing technology is not an area that’s widely being affected. On the contrary, in fact: The latest Pulse Survey from ClickZ found that marketing technology budget shares rose from 32% to 42% between May and late July.

    Where are organizations investing, and which technologies will rule the roost in the coming year? Here are five evidenced trends I’ll be following:

    1 Content experiences are at the forefront

    In ClickZ’s research, this is the category that was leading marketing technology’s growth here in 2020.

    “People being indoors and looking for new ways to educate themselves about the current climate and consumer content can safely be considered as one of the reasons businesses are tirelessly looking to enhance their target audiences’ experience,” wrote Kamaljeet Kalsi.

    ClickZ Image

    (Source)

    This isn’t such a novel concept TopRank Marketing CEO Lee Odden was among those preaching experiences as the future of content marketing many years ago but technology is continually improving our ability to deliver content in ways that are more interactive, immersive, and impactful.

    I think back to last week’s blog post on storytelling, and Joseph Gordon-Levitt’s assertion that video games offer the most promise on this front. Technology will continue to bring more capabilities to the table in terms of gamification, interactivity, and innovation.

    Making content consumers feel like participants rather than onlookers holds the key to heightened engagement.

    2 Facilitating a socially distant world

    Will there be in-person events in 2021? It’s possible but doesn’t feel very likely right now certainly not at the scale of annual conferences and summits we’ve come to love. As brands keep working to build relationships with prospects and customers from a distance, technology will need to do much of the heavy lifting.

    We’ve already seen some great new tools and capabilities arise this year in terms of teleconferencing, live-streaming, and virtual events. What else might emerge, with a litany of tech companies now centering their focuses on what has suddenly become a ubiquitous need?

    In a way, this development helps to level the playing field for smaller businesses. While it may not be feasible for a startup sales enablement shop to organize a massive gathering like Dreamforce, bringing people together through interactive virtual events is a different story. In fact, this format can actually make it easier to follow up, convert, and attribute results concretely.

    It’s not just about technology that helps engage customers from afar. It’s also about technology that helps marketers collaborate and work together in distributed settings. And adopting these tools will benefit companies and agencies long-term, because the remote work trend was already on the rise long before COVID struck.

    In 2021, marketers will truly equip themselves for the future of work. We’re already well on our way; according to a recent survey, “companies reported that responding to the new circumstances of the pandemic accelerated their digital communications strategy by 6 years on average.”

    [bctt tweet="“As brands keep working to build relationships with prospects and customers from a distance, technology will need to do much of the heavy lifting.” Nick Nelson @NickNelsonMN" username="toprank"]

    3 Data privacy and cybersecurity gain urgency

    Data exploitation became a huge story after the 2016 election, and I regret to inform you it’s likely to bubble up again this fall. Even outside of that, cybersecurity has been a growing concern for many years and becomes all the more pertinent as customer data is increasingly decentralized and cloud-based.

    While these matters have often fallen under the purview of IT in the past, marketing needs to have a seat at the table and a voice in the discussion. Sending a convincing message that it’s safe to do business with your brand sensitive data won’t be shared, lost, stolen, or misused and backing it up is essential to building trust in the new world of business.

    4 Simplicity and synchronicity are vital 

    In its latest marketing technology landscape visualization, Chief Martech charted some 8,000 different solutions in the wild. Eight thousand!

    ChiefMartec Image

    The beauty of this vast landscape is that marketing technologies now exist to address almost any need imaginable. The downside, of course, is that the sheer volume and range of options can feel completely overwhelming. The balance between not enough martech and too much martech is a delicate one.

    In the near future, streamlining will be the name of the game. How can you carve down your tech stack to the true essentials? Which solutions can cover multiple needs for your team? How can you solicit a continuous feedback loop so users are able to openly communicate when a tool isn’t working for them, and action is taken rapidly?

    Finding the answers to these questions will help marketing organizations find greater efficiency and effectiveness with martech in 2021.

    [bctt tweet="“The balance between not enough martech and too much martech is a delicate one.” Nick Nelson @NickNelsonMN" username="toprank"]

    5 Artificial intelligence keeps growing and embedding

    The buzz around marketing technology seems to vary from month to month, with a new category or niche entering and then exiting the spotlight. One that never seems to lose its luster, however, is AI. This is because the technology is powerful and endlessly applicable.

    We already see AI being widely leveraged in modern marketing strategies chatbots, predictive analytics, deep learning, etc. but the potential remains so much greater, and I believe we’ll continue to see it realized in the coming year. One threadline I’ll be keeping a close eye on is formative AI, cited as a trend driving Gartner’s hype cycle of emerging technologies in 2020.

    “Formative AI is a type of AI capable of dynamically changing to respond to a situation,” according to Gartner. “There are a variety of types, ranging from AI that can dynamically adapt over time to technologies that can generate novel models to solve specific problems.”

    How could formative AI come into play for marketing in order to drive more personalized and memorable B2B marketing experiences? Go ahead and dream on it. That’s what separates us from the machines, after all. (Or at least one of the differences pondered by Blade Runner and its source material.)

    Marketing Technology Will Always Have Its Place

    This chaotic year of 2020 has served to reinforce the immense value of technology in my day-to-day. Without having easy access to chat apps, video-conferencing platforms, shared documents, and other digital tools, a day in the life of a content marketer during the pandemic would be far more challenging and inefficient. Instead, I’m basically able to do my job seamlessly without much disruption, other than the lack of seeing my coworkers’ faces IRL.

    I do miss that very much, and for all the talk about technologies to watch in 2021, I’m most hopeful for a return to semi-normal human interaction and physical proximity. Up until then, and after, martech will help us continue to keep audiences (and ourselves) educated, entertained, engaged and connected through the digital space.

    I don't know about flying cars or skyscraper billboards, but I can say with confidence that the future of marketing and its technologies is going to look a lot more like 2020 than any years preceding.

    For more insight into what the next year may hold, click over to our post from Lane Ellis on 8 Things B2B Marketers Need To Know About Reddit in 2021.

    The post B2B Marketing Technology in 2021: 5 Key Focuses appeared first on Online Marketing Blog - TopRank®.


    Mon, 14 Sep 2020 10:30:32 +0000
  • 8 Things B2B Marketers Need To Know About Reddit in 2021

    Professional business-woman smiling image.

    Professional business-woman smiling image.

    What do B2B marketers stand to gain by using Reddit?

    Just how effective is Reddit for advertising and organic marketing communication, and what are some of the top tips and advice for B2B marketers new to Reddit or those looking to expand their presence on the social media platform?

    Let’s take a look at the answers to these questions and more, including eight things B2B marketers need to know about social news aggregator and discussion platform Reddit, including why more businesses than ever will be using the platform in 2021 and beyond.

    While by no means a thorough guide to marketing with Reddit, we'll explore what it is, who uses it, what it's doing to help marketers, how some B2B marketers are using it, plus some of the latest news from the social media platform.

    1 What Is Reddit & Who Uses It?

    As one of the world’s most used websites and the fifth most-visited in the U.S., Reddit presently counts some 430 million average monthly active users, generating more than 30 billion monthly views of user-generated content in over 130 thousand message board communities.

    74 percent of consumers in a joint Reddit and YPulse survey said in a whitepaper that Reddit founded 15 years ago is where they learn about the topics they love the most.

    Earlier this year our senior content marketing manager Joshua Nite advised B2B marketers to proceed, but with some caution, when considering Reddit, in “6 Unconventional Social Channels for B2B Marketing.”

    “If your target audience is on Reddit, it’s worth testing the waters with a few sponsored posts. Just keep it transparent, honest and genuine: There’s a whole sub-Reddit devoted to mocking tone-deaf marketing,” Joshua urged.

    In my article “B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing,” I used Reddit as an example of the myth that B2B marketers don’t use cool social media platforms, and pointed out that Fortune 500 firms now regularly have social media presences on the more fashionable social channels such as Giphy, Snapchat, Facebook Horizons the social media giant’s foray into the virtual reality (VR) world and certainly Reddit.

    2 What Is Reddit Doing To Help Marketers?

    Reddit Screenshot

    Reddit has noted its ability to let advertisers target their audiences, tell their stories, and measure their success, along with the opportunity to reach influential communities where millions of people are engaging with relevant content all areas that B2B marketers are keen on improving.

    Reddit offers a variety of promoted post options that let marketers place ads throughout the platform as well as in the firm’s official app.

    To encourage businesses to try advertising on the platform, over the past year Reddit has partnered with three research firms and released report data showing some of the advantages Reddit offers over other social media sites.

    In conjunction with Verto Analytics, Reddit has explored how the platform offers a unique path to driving purchases, in “Reddit’s Role in the Path to Purchase.”

    The study compared some 1,500 instances of product research on Reddit, Facebook, Twitter, Instagram, Snapchat and Pinterest, and found that Reddit users evaluate just over twice as many brands in up to four times as many research sessions as on other platforms, with the notable exclusion of LinkedIn*, traditionally the leading social media platform among B2B marketers, which was not included in the survey.

    The study noted that Reddit users decide on purchases nine times faster than on other social platforms, spend 15 percent more, and are some 13 percent more likely to share positive messages about a brand both online and offline. For B2B marketers dealing with often lengthy sales cycles, some of the speed advantages seen for Reddit could be a welcome experience.

    Reddit users appear to spend more time in the consideration stage of the purchasing journey than those on other platforms with its 32 percent tally versus 20 percent for other platforms, and they also tend to spend less time in the decision making stage.

    Reddit Purchase Journey

    The study also found that a whopping 90 percent of consumers trust the research they do using Reddit more than other websites or apps, a situation that will appeal to B2B marketers who have been working hard to rebuild eroded trust in marketing, as our CEO Lee Odden explored recently in "In Search of Trust: How Authentic Content Drives Customer Experience."

    Earlier this year Reddit joined with GlobalWebIndex to conduct a study examining Reddit’s increasing role in the online community space, resulting in the 29-page “The Era of We and the Rise of Online Communities” report.

    The report offers marketers looking to begin advertising on Reddit a fair amount of background data including what the platform's users want brands to be using Reddit for, with the leading desired qualities being content that is:

    • Bold
    • Exclusive
    • Funny
    • Trendy / Cool
    • Reliable

    Reddit Brand Qualities

    3 How Are B2B Marketers Using Reddit?

    “We're using data sets like Reddit, where the depth and the quality of conversation are extremely high in the communities,” Brian Wright, social media listening and intelligence leader at Wells Fargo recently told eMarketer.

    Jennifer Heyman, vice president of digital and social media at Wells Fargo, also mentioned Reddit in our annual social media marketing trends article, “13 Top B2B Social Media Marketing Trends & Predictions for 2020.”

    “My prediction is that brands will divert spend from large paid awareness campaigns to more targeted authentic conversations found on platforms like Reddit or in Facebook Groups,” Jennifer observed.

    “Essentially a shift of paid spend to the channels enabling a more focused and direct conversation with a customer. Personalization will continue to dominate social conversation, as brands emphasize both staying connected and infusing some fun into the message,” she added.

    [bctt tweet="Brands will shift social media focus from paid spend to channels enabling a more focused and direct conversation with a customer. @jheyman " username="toprank"]

    Wells Fargo also mentions Reddit in some of its educational resources, noting that “Sites like Reddit and Quora are also popular options where potential students can talk about applying to schools,” all joining to highlight the social media platform’s increasing presence among large businesses.

    Marketers promoting podcasts can connect with specific audiences on Reddit, or in its podcast-specific /r/podcasting sub-Reddit. Outside of that sub-Reddit, podcast marketers can generally find greater acceptance by first becoming known to an audience on the platform rather than posting links to podcasts or any manner of outside content right off the bat.

    Podcasts have seen increasing numbers of listeners during the pandemic, and we've examined the growing success of podcasting among B2B marketers in several recently article including "What B2B Podcasters Need to Know About SEO" and "B2B Podcasting: 20 Stats that Make the Marketing Case."

    4 AMAs Find A Welcome Home On Reddit

    Reddit has also been a popular platform for hosting ask-me-anything (AMA) events, which can be a good way for B2B firms to begin utilizing the service if the interviewee is especially relevant to a particular topic.

    Even NASA used Reddit’s /askscience sub-Reddit for a recent AMA event with planetary scientists and astrobiologists, which the organization cross-promoted on its LinkedIn and other social media accounts.

    Technology giant Accenture also recently used its /accenture sub-Reddit for an AMA with its managing director Tristan Morel L'Horset, and last year the Cannes Lions International Festival of Creativity conducted its first Reddit-hosted AMA, featuring the noted festival’s managing director Simon Cook.

    5 Finding Relevant Audiences & Low-Hanging Keywords

    In “The Guide to Unbundling Reddit,” Greg Isenberg, growth advisor at TikTok, has examined how Reddit has been affected by the pandemic, and looks at tools such as RedditList.com for finding relevant audiences.

    The folks at Backlinko recently explored how to use keyword-finding tools such as those from SEMrush or Ahrefs to find relevant Reddit keywords for marketing efforts, in “17 Advanced SEO Techniques for 2020.”

    HubSpot also recently took a look at some of the challenges and opportunities marketers face using Reddit, in “Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy,” finding the platform’s audience engagement a key advantage.

    6 Reddit’s Penchant For Technology Industry Professionals

    With an especially avid cadre of technology enthusiasts, Reddit joins developer communities at GitHub, LinkedIn, HackerNews and others as go-to social destinations for engineers and programmers, making it a good choice for B2B firms in those sectors.

    The tech-savvy nature of many of the communities on Reddit may seem merciless and intimidating at first glance, however with proper interactions brands can find valuable communication possibilities on the platform, especially when B2B marketers take the time to understand their audience and the questions they're asking.

    7 Reddit Helps Customers Vent & Connect

    Reddit joined Twitter and Facebook as the go-to platforms for venting about poor brand experiences online, with Twitter typically offering the speediest replies from brands according to survey data from WhoIsHostingThis?

    Who Is Hosting This Image

    With enough effort, B2B brands that genuinely care about addressing such concerns can find Reddit a good spot for building goodwill, as we explored in "Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections," and "B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?"

    8 What Else Is Up With Reddit Lately?

    Reddit is presently running an “Up the Vote” brand marketing campaign its first as Adweek’s Sara Jerde chronicled in “Reddit’s Cheeky Marketing Campaign Encourages Users to Vote.”

    In May Reddit tapped a former Pinterest and Google advertising leader in a move aimed at bringing more brand advertising activity to the platform, a shift that also saw the firm restructuring its sales team to adjust to changes brought by the global health crisis.

    This year Reddit also rolled out its most visible advertising format to date, with “Trending Takeover” 24-hour campaigns that offer prime exposure advertisers, after having tested the format with partners including Adobe* and Spotify.

    Adobe previously partnered with Reddit for a unique collaborative global digital canvas, with “Reddit X Adobe,” featuring thousands of artistic layers of imagery from users around the world.

    Make Your Reddit High Noon Move Count

    via GIPHY

    While Reddit may no longer be the wild west for B2B marketers, incorporating it into your strategy doesn’t have to be a shootout at high noon if you take to heart the information we’ve explored together here.

    When coupled with a powerful strategy such as B2B influencer marketing, Reddit can play an important role in driving successful business and customer communications.

    * LinkedIn and Adobe are TopRank Marketing clients.

    The post 8 Things B2B Marketers Need To Know About Reddit in 2021 appeared first on Online Marketing Blog - TopRank®.


    Wed, 09 Sep 2020 10:30:46 +0000
  • B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose?

    Four businesspeople holding question mark signs over their faces image.

    Four businesspeople holding question mark signs over their faces image.

    What does being an influencer really mean in the B2B world?

    The classic B2C influencer is someone with a big following on social media, someone who makes a living doing makeup tutorials or cosplay or skateboarding tricks. Brands who want to reach their audience can simply provide free products or sponsor a post it’s inherently transactional.

    But for B2B, the question is a little trickier. B2B influencers are very rarely celebrities with millions of followers. For example, given enough time and money, you could get Taylor Swift to endorse your hybrid cloud solution. But would her endorsement really persuade your audience?

    You can’t judge influence in B2B by follower counts alone. There are multiple ways that people can be influential in the B2B space. Which type of influencer your project needs will vary depending on your goals.

    Let’s take a look at two different types of B2B influencer: The Subject Matter Expert and the Industry Influencer.

    Subject Matter Experts Vs. Industry Influencers for B2B Marketing

    Which is better for your project: A thousand impressions or a single multi-million-dollar click? There’s no right answer for every situation, of course, and the answer may very well be “both.” But the point is to ask the question when your project is in the planning stages.

    We can start by defining each of these influencer types, and then we can dig into how to choose the right influencers for your content.

    Who Is a Subject Matter Expert?

    A subject matter expert (SME) could mean anyone who knows a lot about one particular subject. In influencer marketing, though, it means something slightly different: It’s someone who has that knowledge, and may be influential in business circles, but also has a small social media footprint.

    SMEs can include practitioners in a particular field, executives of successful businesses in your target industry, or even your own employees. They may not have the reach of an industry influencer, but they do have knowledge that your target audience will find valuable. What’s more, they’re a credible source, because they’re right down in the trenches with your audience.

    The challenge of working with an SME for creating content is that they may not be used to speaking to an audience. While an industry influencer can whip up a 500-word blog post in their sleep, an SME will take more time and encouragement before they’re ready to contribute.

    If your goal is to maximize awareness with top-of-funnel content, you wouldn’t go with SMEs exclusively. For content further down the funnel, with a highly-targeted audience, however, the more SME content, the better.

    Who Is an Industry Influencer?

    Let me say, first, that an industry influencer is no less knowledgeable than an SME. But the work of an industry influencer includes building an audience and actively pursuing thought leadership status. They’re keynote speakers, authors, and podcast hosts. They are more likely to be analysts and consultants than active practitioners.

    There are several advantages to working with industry influencers, beyond the obvious broader reach: They already know how to quickly create content and package it for their audience. They know the value of self-promotion and can see when it’s mutually beneficial to create content with your brand. And they can have a broader perspective of the industry, gleaned from analyzing trends and/or consulting with multiple businesses.

    Industry influencers are perfect for top and middle-funnel content. But they are less likely to get into the specifics of day-to-day operations, while an SME would be equipped to give those practical details that make lower-funnel content work.

    What Type of Influence Does Your B2B Marketing Need?

    Which influencer is right for you? As I said, you might want more SMEs in a lower-funnel piece and more industry influencers in top-of-funnel content. But really, the answer is that a healthy mix of influencers tends to get the best results.

    Industry influencers bring reach, polish and thought leadership. SMEs bring a practitioner’s experience and credibility. The two can complement each other to make your content irresistible to your audience.

    For example, our client monday.com created content with SMEs and industry influencers for their remote work campaign. By combining the strengths of different types of influence, the campaign achieved 1,790% of its projected goal for social reach.

    Create an Influencer Community

    Here’s one more way that B2B influencer marketing is different from B2C. While B2C agreements tend to be one-off and transactional, B2B influence is about building relationships and forming a community. Instead of contracting with an influencer for a single project, it’s important to keep in contact. Make sure your influencers know each other and facilitate conversations. Help them network, teach, and learn from each other.

    When you take an always-on approach to influencer marketing, you can create a trusted group of go-to experts, folks who are loyal to your brand and ready to collaborate on an ongoing basis.

    And that’s far more valuable than a Taylor Swift retweet.

    What’s working, what isn’t, and what’s next for B2B influencer marketing? Find out what your peers had to say in our 2020 State of B2B Influencer Marketing report.

    The post B2B Marketing Subject Matter Experts & Industry Influencers: Which Should I Choose? appeared first on Online Marketing Blog - TopRank®.


    Tue, 01 Sep 2020 10:30:35 +0000
  •  
    World: DamnCoolPics: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 23:58:09)
  • Commercial Trends in Digital Art
    You don't need to be an expert in graphic design, debugging, or Django logging to understand the profit potential in digital art. What was once a strange, little-known corner of the commercial art market has gone mainstream. Take a stroll down any big-city's art walk on a cool Friday night and you'll see all sorts of interesting new items that portent huge changes in what people buy to decorate their homes.

    Only a decade ago, digital art purveyors were almost unheard of in galleries, on art walks and in places where local craft people display their wares. Now, it's sometimes hard to spot the digital creators from the old-fashioned oil painters and sculptors. Here are some of the biggest areas where digital art has made inroads into the for-profit art market:

    Prints 

    No other area of modern commercial art has been so affected by digital design as prints. Perhaps it's just common sense. Prints have been machine-pressed for decades and always involved more technology than other fields of art. When digital printing became commercially viable for large, high-quality works of art about a decade ago, there was no looking back. Even after an original print of, say, a painting is made, artist can use various digital techniques to add or subtract to what's already on the paper.

    Abstract Portraits 

    Portraiture is one area where digital and traditional art has combined in a wonderful, mind-expanding way. Many artists begin with a digital print, blow it up to a huge size and work with it from there, adding paint or other mediums to it to create unique pieces. This trend has been most successful in portraits, works that include the human face as the focal point. Galleries have opened up to the trend as well, often combining traditional portrait showings with pure digital shows and hybrid works. For digital artists, the human face has a special sort of intrigue.

    Sculpture 

    With the advent of digital 3D printing, many people thought the sculpture market would dry up, but it's done exactly the opposite. Now there are just more options for the art buyer. The digital art craze within the field of sculpture has taken off in Asia more than anywhere else. Designers are awash in commissions to come up with busts, abstract pieces and historical works for public and private spaces.

    Home Decor 

    Ask any interior decorator and you'll learn about the commercial power of digital art. Many upscale homes now opt for digital artworks for large walls and living areas. A current sub-trend is altered photographs, both original and public domain works. This type of digital creativity has been around the office scene for a number of years but is now trickling down into the real estate market. Walls that once held abstract acrylic landscapes and portraits now feature wild scenes that test the vision and challenge the mind. Think of Escher, Dali and Einstein collaborating on a gigantic altered photo and you have a rough idea of the kind of digital works that decorators pine for.

    Sun, 20 Oct 2019 19:21:00 +0000
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    World: Frankwatching.com: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 06:12:06)
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  • Bas Smit laat zien dat je als merk vaker ‘gewoon iets goeds’ moet doen
    In een tijd waarin Instagram-influencers vooral het nieuws halen door twijfelachtige hashtags en polariserende uitspraken, laat Bas Smit zien dat het ook anders kan. Zijn nieuwste actie leverde hem een miljoenenbereik op aan free publicity en, nog vele malen belangrijker, binnen 36 uur een opbrengst van meer dan 600.000 euro voor het Prinses Máxima Centrum […]
    Tue, 06 Oct 2020 12:00:00 +0000
  • Scrum-participatie: van pauzenummer naar sprintjes trekken
    Met de Omgevingswet om de hoek en flinke druk vanuit het Klimaatakkoord ontkomen communicatieadviseurs er niet meer aan: er moet geparticipeerd worden. Vaak zien ze participatie als pauzenummer. Maar scrum-participatie is altijd te verkiezen boven zo’n hit-and-runstrategie. Participatie als pauzenummer Een participatietraject wordt vaak snel op touw gezet. Inwoners krijgen maar even de tijd om […]
    Tue, 06 Oct 2020 09:00:00 +0000
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    Geen Instagram-, YouTube- of LinkedIn-story’s, maar Web Stories! Als het aan Google ligt, zien we deze nieuwe manier van content delen straks ook terug in de zoekmachine. De eerste nummer 1-posities voor deze verhaalvorm zijn al gespot. Wat zijn Google Web Stories precies, hoe maak je ze en hoe combineer je Web Stories en SEO, […]
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    Wat vind je goed gaan bij Frankwatching, wat kan er beter? En wat mis je nog in ons aanbod? We vroegen het aan onze lezers: dit zijn de belangrijkste insights uit het Lezersonderzoek 2020. Allereerst, iedereen die heeft meegedaan aan het lezersonderzoek: bedankt! 629 mensen vulden het (lijvige) onderzoek helemaal in. En ook bedankt voor […]
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    Red Bull wordt niet alleen geassocieerd met het drankje, maar vooral met de reeks bizarre events die ze hosten of sponsoren. Denk aan events als Red Bull Cliff Diving, Red Bull Air Race en Red Bull Crashed Ice. Deze marketingstrategie rondom events geeft het bedrijf wereldwijd ontzettend veel roem. Hierdoor is het inmiddels een van […]
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    Gerald Ratner kon begin jaren ’90 beschreven worden met één woord: succesvol. De ambitieuze Brit had in 6 jaar de juweliershandel van zijn vader uitgebouwd tot een miljardenimperium. Ratners Group telde maar liefst 2000 winkels in het Verenigd Koninkrijk en de Verenigde Staten. Maar op 23 april 1991 veranderde dit binnen het tijdsbestek van enkele […]
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    Verreweg de grootste uitdaging waarvoor organisaties staan nu er meer dan ooit op afstand wordt gewerkt, is het creëren van verbinding. Remote werken betekent minder sociale interactie. Medewerkers voelen zich geïsoleerd, missen collegialiteit en eenzaamheid ligt op de loer. Verwonderlijk is het niet dat bij werken op afstand verreweg het grootste gemis de sociale interacties […]
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    Heb jij de dubbele verificatie voor LinkedIn al ingesteld? Deze instelling kan identiteitsdiefstal en onbevoegde toegang tot gevoelige informatie voorkomen. De meeste ‘hacks’ vinden namelijk plaats vanaf onbekende apparaten. Deze tip, en nog veel meer tips, vind je terug in de populairste artikelen van september. 1. Nieuwe LinkedIn-instellingen: waar moet je (nog steeds) op letten? […]
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    “Grijp deze kans om op opnieuw te kijken naar je business-strategie,” deelt digitale transformatie-expert Kamales Lardi. “Zorg voor een dynamische en flexibele werkomgeving, ondersteund door de juiste technologie. En zet je klant, data en duurzaamheid daarbij voorop.” Kamales Lardi komt oorspronkelijk uit Maleisië en woont en werkt sinds 2005 in Zwitserland. Kamales is een erkend […]
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    Projecten en veranderingen zijn in het bedrijfsleven vaak lekker onduidelijk en slaapverwekkend langdradig. Bij de start ga je nog met frisse moed en een kraakheldere planning aan de slag. Maar vaak al voor de eerste helft, zuig je hopeloos in de modder vast. En vergaderingen? Veel van deze verplichte zittingen hebben in het slechtste geval […]
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    Vorige week haalden we opgelucht adem. Bij geen van onze overheidsklanten was een arrestatieteam binnengevallen. Niemand had zelfs maar een boete gekregen. Op 23 september hadden alle overheidswebsites moeten voldoen aan de norm voor digitoegankelijkheid. Maar wetende dat op veel plekken de boel nog niet op orde was, hielden wij vorige week maandag onze adem […]
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    World: Sciencedaily Renewable Energy: [ Geolocation ]   (Laatste update: donderdag 15 oktober 2020 04:15:31)
  • Decent living for all does not have to cost the Earth
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    World: SmallBusinessTrends: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 16:06:40)
  • Customers Value Brand Trust as Number of Ecommerce Shops Grows
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    World: Trendwatching.com: [ Geolocation ]   (Laatste update: donderdag 8 oktober 2020 11:38:55)
  • trendwatching.com | DESTINATION AFRICA | Africa Trend Bulletin | September

    This month's game-changing tourism innovations from across the continent!

    Read the DESTINATION AFRICA Africa Trend Bulletin from trendwatching.com »


    Wed, 26 Sep 2018 16:16:13 +0000

  • Google Nieuws over Trends:

  • "Trends" - Google News
    Google News

  • Flickr Public Images: Trends


    Flickr Photo's tagged Trends

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    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:58:33

    @designplanet24 posted a photo:
    Motorcycle T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:55:27

    @designplanet24 posted a photo:
    Motorcycle T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:56:57

    @designplanet24 posted a photo:
    Motorcycle T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:59:48

    @designplanet24 posted a photo:
    Nurse T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:43:53

    @designplanet24 posted a photo:
    Nurse T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:41:59

    @designplanet24 posted a photo:
    Nurse T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

    Best Regards,
    Design Planet 24   Published: 2020-10-19 - 20:39:40

    @designplanet24 posted a photo:
    Nurse T-shirt Design.
    Welcome to Our T-shirt Designing Profile
    ====================================
    .
    Are you looking for a custom/trendy/creative/unique/typographic T-shirt designers?
    .
    .
    .
    Order Designs For Your POD Business Here:https://bit.ly/39fCPeu
    .
    .
    .
    Yes, You are in the right place!
    .
    .
    If you want to be unique and eye-catching you definitely want a unique t-shirt design for your POD Business or Online store/shop. I have excellent Experience in Custom T-shirt Design. My Designs visually speak for the T-shirt / Emotions /Trend and Niche. I am offering you unlimited revisions to my works through constant communication until you are 100% satisfied.
    .
    .
    .
    WHY CHOOSE ME?
    .
    - I have been doing graphic design for more than 4 years.
    - 3000 x 3000 pixels 300 DPI approx transparent PSD.
    - EPS/ SVG/PNG/ PDF/ JPEG/ any file format on demand.
    - High-quality T-shirt Mockup.
    - 100% Commercial Rights.
    - Unlimited Revisions.
    .
    My services
    .
    - Niche Based T-shirt Design.
    - Typography T-shirt Design.
    - Custom T-shirt Design.
    - Trendy T-shirt Design.
    - Vintage Graphic T-shirt Design.
    - Grunge/Texture & Any Type of Design as Your Instruction.
    .
    .
    .
    My Package Information
    .
    Basic:
    .
    - I will Create a Unique Custom T-shirt with Simple Categorize.
    .
    Standard:
    .
    - I will Create a Pro-Quality (Standard) Custom T-shirt with 3 Concept.
    .
    Premium:
    .
    - I will create Custom T-shirt Designs based totally on your Concept/Idea.
    .
    NOTE :
    .
    - Before making the order, please contact me.
    - If I offline please send a message as soon as I can replay your message.
    .
    Don’t hesitate to place your order right now to get your project today.
    .
    .
    .
    -Unique design

    -Fastest Turnaround

    -Unlimited revisions

    -100% Satisfaction

    -Long time customers service

    -High-resolution images
    .
    .
    Please, don't hesitate to feel free to knock me any kind of support or suggestion.
    .
    I will provide you a 100% satisfactory service. My buyer's online reviews will prove to you my service feedback.
    .
    .
    .
    Try one and you will want to order it again! :)
    .
    .
    .
    I have a T-Shirt Design experience in Amazon, Shopify, Etsy, Printful, Teespring, Moteefe, Viralstyle, GearLaunch, Redbubble, and many more sites.
    .
    .
    .
    Are you looking for a creative, real, expert, unique t-shirt designer for your company, school, travel, fitness, POD Business?
    .
    .
    .
    t-shirt design, brand style guide, t-shirt, t-shirt design, shirts,
    .
    .
    .
    retro, badge, vintage, shirt, design logo, t-shirt designs, t-shirt designer,
    .
    .
    .
    merch t-shirt, merch by amazon, merch design, graphics design, t-shirt, design,
    .
    .
    .
    shirt, hoodie, sublimation, all over, sweatshirt, typography,
    .
    .
    .
    unique design, motorcycle, motorbike, biker, military, USA, flag, veteran, army store, bulk, Online,
    .
    .
    .
    illustration, vector, art, fighter, kickboxing, sport, martial, fitness,
    .
    .
    .
    band merchandise, custom, cool, hand lettering, word cloud, vintage, etc.
    .
    .
    Thank you for visiting our profile.

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    Design Planet 24   Published: 2020-10-19 - 20:36:05

    @designplanet24 posted a photo:
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    Design Planet 24   Published: 2020-10-19 - 19:56:51

    Eric G. posted a photo:
    This is a great emotive sketch for a premium convertible. Created in cooperation by exterior designer by Seungmo Lim (@seungmolim) and interior designer Tobias Krengal (@tobidrives). The female character was done by exterior details designer Zhai Chunyue
    instagr.am/p/CGiKDUUhoSo/   Published: 2020-10-19 - 17:51:39

    Eric G. posted a photo:
    The Alfa Romeo Bertone B.A.T. 5, 7 & 9 (from 1953, ‘54, and ‘55) are being sold together at an auction on October 28th in NYC. 📷: Ron Kimball © 2020 RM Sothebys https://rmsothebys.com/en/auctions/so20 #cardesign #bertone #carhistory #clas
    instagr.am/p/CGhfB9qhEVb/   Published: 2020-10-19 - 11:36:14

    sophiazoesoft posted a photo:
    Top 5 SEO Trends For 2020
    Want to know about the Top SEO Trends for 2020. Visit this infographic to know more or you can call us at +91 172 5211400.

    www.canva.com/design/DAELCKyr1Kw/uVnbFO997hDQ4vs_MvIjZQ/v...   Published: 2020-10-19 - 10:27:17

    Salvo W posted a photo:
    Audaz~ Autumn 2020 Fashion Trends
    Denim 2.0
    Credits:
    AUDAZ   Published: 2020-10-19 - 08:50:17

    Salvo W posted a photo:
    Audaz~ Autumn 2020 Fashion Trends
    Coats and Hoodies
    Credits:
    AUDAZ   Published: 2020-10-19 - 08:50:16

    Salvo W posted a photo:
    Audaz~ Autumn 2020 Fashion Trends
    Coats and Hoodies
    Credits:
    AUDAZ   Published: 2020-10-19 - 08:50:17

    Eric G. posted a photo:
    Nissan Design Latin America (aka 'The Box') is diversifying its design offerings to cater to non-automotive clients. Video and story on formtrends.com #nissan #latinamerica #ndla #designstudio #consultancy #formtrends #industrialdesign #nissandesign #theb
    instagr.am/p/CGhNWRbhRvK/   Published: 2020-10-19 - 08:46:33

    Niki Cole posted a photo:
    So Yesterday
    For all the credits, please check the Blog

    Hit of the day: Hilary Duff - So Yesterday   Published: 2020-10-19 - 01:05:41

    sabuj.sikdar posted a photo:
    Fabulous Wear Logo Design
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    Thank You   Published: 2020-10-18 - 05:48:00

    Eric G. posted a photo:
    Antonio Bruno’s Kammback concept is an electrified homage to the one-off Ferrari 250 GT SWB (aka ‘Breadvan’) designed by Piero Drogo’s Carrozzeria Sports Cars, a short-lived carrozzeria from Modena. Based on a 250 GT SWB Competition, the car’s Kamm tail w
    instagr.am/p/CGgEw-pBEKa/   Published: 2020-10-18 - 22:16:40

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